From 18 to 22 June 2025, the DOC Delle Venezie Consortium reconfirms its participation in the Taste of London festival (S59 station), the unmissable appointment with the international gastronomic excellence that will once again transform Regent’s Park into the gourmet heart of the British capital. A strategic opportunity to strengthen the presence of Pinot Grigio DOC Delle Venezie in the second reference market for the denomination, with the United Kingdom absorbing about 25% of exports, preceded only by the United States.
Within the consolidated format of the branded wine truck, visitors will be able to taste a selection of labels representative of the unique style by Delle Venezie DOC – a model of interregional integration that brings together the operators of the Pinot Grigio production chain of Veneto, Friuli Venezia Giulia and Trentino – accompanied by the direct story of the territory, producers and the identity of the Italian still white wine most exported to the world.
Pinot Grigio DOC Delle Venezie wine truck returns to Taste of London
This year’s participation to Taste of London is part of a wider plan of strategic evolution of the Consortium, aimed at intercepting an increasingly large and diverse audience, with a particular focus on the new generations of consumers. The growing attention to issues such as environmental sustainability, the reduction of alcoholic and caloric content in the products – now real consolidated drivers of global wine consumption – finds a natural harmony with the profile of Pinot Grigio DOC Delle Venezie.
Stefano Sequino, Director of the DOC Delle Venezie Consortium, explains: “The new consumption models, driven by a young audience, conscious and attentive to purchase choices, are in perfect sync with the identity of our Pinot Grigio DOC: a wine that has always been oriented to freshness, lightness and versatility, suitable for any food & social occasions. The Pinot Grigio produced in Veneto, Friuli Venezia Giulia and Trentino – Stefano Sequino continues – is the only one in the world able to express this peculiar style with coherence and continuity, combining quality and accessibility, territorial authenticity and international vocation and Taste of London 2025 offers the ideal framework to transmit to the public our values which, combined with its unmistakable Italianness, represent the distinctive features of Pinot Grigio DOC Delle Venezie. A distinctive profile that is guaranteed by the State seal, which certifies the controlled origin of the product and protects the consumer along the entire supply chain, from the vineyard to the glass”.
With the aim of enhancing a low-alcohol type and introducing the contribution of resistant grape varieties, the Consortium is the spokesperson for a contemporary and dynamic message, in line with the needs of global consumers and the new consumption models. That is why Taste of London is confirmed as the ideal stage to tell the international public the sustainable, young and inclusive future of Pinot Grigio DOC Delle Venezie.
