Territorial roots, the determination to make bold decisions, a strong sense of family: more precisely, the deepest values of Valdobbiadene DOCG. Strong principles are inscribed in Col Vetoraz’s DNA, supporting a philosophy that has always been oriented toward excellence. A journey that begins a long time ago, with the millennia-old history of a land blessed with a vocation, rooted in the roots of a family, the Miottos, who have always cultivated, loved, and respected this land. The sense of belonging to Valdobbiadene DOCG is one of the cornerstones that guides the daily commitment of the Treviso-based winery, which in 2017 courageously decided to eliminate the term “Prosecco” from all labels and communication tools, preferring the name Valdobbiadene, to underscore its unbreakable bond with the territory and its uniqueness. It is through its sparkling wines that Col Vetoraz confidently spreads its message of excellence around the world. A voice that the international press has picked up, understood, and covered, as demonstrated by the numerous publications published in recent months, from the United States to Europe. Here are a few, among others.
Veronika Crecelius, a respected journalist for the German trade publication Weinwirtschaft, in her focus on Valdobbiadene DOCG, provides an overview of the 2025 trend, specifically addressing the “Prosecco issue.” Among the producers of Conegliano and Valdobbiadene, this term, she explains, is often viewed with ambivalence. The major wineries produce both DOC and DOCG wines, but many fear that the enormous growth of Prosecco DOC (over 660 million bottles) will damage the image of the historic area. Here’s a statement from Loris Dall’Acqua, winemaker and co-founder of Col Vetoraz:
“The constant rush of DOC is pushing the perception of Prosecco’s value downward. Prices fluctuate between 2 and 3 euros: it’s a downward spiral that casts a shadow over us. It would take courage to abandon the word Prosecco, but economic interests and opportunism within the system are stronger than the will or awareness to protect and define a unique identity and landscape, developed over centuries. The word Prosecco trivializes our origins.”
In Forbes USA, Tom Mullen selects four Italian regions and, for Veneto, cites Col Vetoraz’s Valdobbiadene DOCG Superiore di Cartizze, describing its liveliness, fine bubbles, bold and vibrant acidity, and solid structure. He calls it a well-balanced, bold, and enveloping wine, capable of delivering an orchestral sip. Decanter included the same sparkling wine among the top 15 award-winning wines not to be missed for texture, complexity, and persistence, awarding it 92 points.
Eleonora Scholes, the voice of Italy for the Russian audience, on her blog Spaziovino.ru highlights the three Valdobbiadene DOCGs named “Coste,” explaining in detail the reason for this name, which is linked to the different exposures of the vineyards from which they are produced, and emphasizing how the company’s connection with nature is solid and fundamental to ensuring high quality.
Eigi Tanel, writing in the Estonian trade publication VINE, emphasizes the history of a company whose founding family has been cultivating vines since 1838, and its ambitious goal of enhancing the land of origin by respecting and defending it through daily work.
Finally, Polish journalist and critic Michal Novicki, on the professional blog Negroamaro.pl, where he frequently writes about Italian wineries, clearly illustrates the difference between DOC and DOCG, focusing on the excellence of Col Vetoraz, recalling a wonderful personal experience of visiting and tasting it on site.
A gallery of prominent writers contributes constructively to keeping the spotlight on the international scene, tracing the constant progress of a journey that, for Col Vetoraz, is based above all on sensitivity and education in the correct perception of its own identity, along with the most authentic value that every glass of Valdobbiadene DOCG embodies in terms of history, sacrifice, and courage.
