It’s harvest time for the Sangiovese grapes from the Tuscan coast. After a season characterized by good weather, the Morellino di Scansano Consortium confirms that the first harvest operations are in line with what was observed in the vineyards in recent weeks: healthy grapes, regular ripening, and a balance between sugars and phenolic compounds, elements that lead us to expect excellent quality wines. However, quantities are expected to be lower than last year’s harvest. Given the unfavorable economic climate for the sector, these yields are also positive for the market.
“The 2025 harvest is characterized by excellent quality and a reduction in yields, both good news considering the concerns raised by the decline in consumption both domestically and internationally,” emphasizes Bernardo Guicciardini Calamai, president of the Morellino di Scansano Consortium. Caution is warranted, but I sometimes see excessive alarmism: these are cyclical dynamics, experienced in the past, and we hope that this particularly challenging period, in which the economic situation is also affected by international factors, can also be resolved. We look to the future with confidence and trust in a stabilization of the sector after the shock caused by export tariffs to the United States, which would represent an important sign of recovery. In the meantime, we continue to work to exploit the opportunities of opening new foreign markets.
Morellino di Scansano: Market Outlook Beyond the 2025 Harvest
High quality and lower yields for the 2025 Morellino di Scansano harvest, at a time when market prospects are in need of consolidation, including by encouraging responsible consumption.
The Consortium will continue to promote its excellence nationally and internationally, highlighting the region and sustainability. The goal is to consolidate its presence in new markets, seize potential commercial opportunities, and strengthen consumer confidence, confirming the solidity of the Denomination and addressing market challenges pragmatically.
“As a Consortium, in line with other Italian denominations, we believe it would be necessary to launch a powerful information campaign based on scientific data. This campaign promotes responsible and balanced consumption while simultaneously countering the prohibitionist trend that has been spreading in recent years against alcoholic beverages, and particularly against wine,” concludes Guicciardini. “It would be a communication project that speaks not only to enthusiasts, but also to younger generations, using simpler, more immediate language that resonates with them. It’s crucial that young people understand the cultural and social value that wine represents: not just a product, but an element that has been part of our history, our traditions, and the identity of local communities for millennia.”
