When Champagne meets opera, a shared language of artistry, time and celebration comes to life. Maison Perrier‑Jouët has been named Official Champagne of the Metropolitan Opera, marking the beginning of a five‑year partnership that brings together two cultural icons united by a common vision. More than a sponsorship, the collaboration is designed to create refined hospitality experiences that accompany audiences before the curtain rises and linger long after the final applause.
Announced on April 8, 2026, the partnership coincides with the 143rd season of the Metropolitan Opera, reinforcing the dialogue between performing arts and Champagne savoir‑faire through a narrative rooted in elegance, craftsmanship and shared heritage.
Maison Perrier‑Jouët and the Metropolitan Opera: two heritages united by art
The story of Maison Perrier‑Jouët began in 1811, when Pierre‑Nicolas Perrier and Rose‑Adélaïde Jouët founded the House, united by a profound love of art, nature and Champagne. Those same values continue to guide Perrier‑Jouët today. Founded in 1883, the Metropolitan Opera has, for more than a century, stood as one of the world’s foremost stages for creative expression, welcoming visionary artists from across the globe.
This shared cultural DNA lies at the heart of the partnership. As Kristen Colonna, Vice President of Aged Spirits & Prestige Brand Portfolio at Pernod Ricard USA, explains:
“We are proud to keep Perrier‑Jouët’s centuries‑long dedication to artistic collaboration and winemaking alive by aligning with partners who share our vision of honoring heritage while shaping the future of the arts. As a landmark of art and culture in the United States and worldwide, the Metropolitan Opera is the perfect collaborator to help us bring the magic of Perrier‑Jouët Champagne — and its deep roots in nature, art and craftsmanship — from our vineyards to the hearts and minds of opera patrons.”
Champagne as part of the Met experience
Each season, the Metropolitan Opera stages more than 200 performances, welcoming over 650,000 guests. In this setting, Champagne becomes an integral part of the ritual: a symbol of celebration and refinement that naturally complements an evening at one of New York’s most iconic cultural institutions.
As Official Champagne, Perrier‑Jouët introduces a series of new hospitality experiences, developed in collaboration with Patina Restaurant Group, transforming key areas of the opera house into spaces where taste, design and performance converge.
Floral design and bespoke hospitality
The Orchestra Bar has been reimagined with a new design inspired by the anemone, the emblematic flower of Perrier‑Jouët’s floral style and a symbol of the House’s enduring commitment to biodiversity. The installation harmonizes with the Opera House’s gold ceilings and Swarovski chandeliers, blending heritage with contemporary elegance.
For guests seated in the Parterre Boxes, private Champagne service now includes the Belle Époque cuvée, presented in an exclusive format as part of the Met’s VIP concierge offerings. Patrons may also pre‑order a glass of Perrier‑Jouët Grand Brut to enjoy before the performance or upon arrival, while tailored experiences such as curated tastings can be arranged at the Grand Tier Restaurant.
Supporting the next generation of opera lovers
The partnership extends to the Young Associates program, dedicated to audiences aged 21 to 45. Through Perrier‑Jouët’s support, the Met continues to engage new generations via exclusive social and educational initiatives, including pre‑performance receptions, backstage tours and networking opportunities.
This commitment reflects the House’s belief that celebrating cultural heritage also means actively nurturing its future.
Commenting on the collaboration, Gilly Brierley, Assistant General Manager, Marketing and Communications at the Metropolitan Opera, states:
“We are delighted to welcome Perrier‑Jouët as the Official Champagne of the Metropolitan Opera. Our organizations share a deep‑rooted commitment to artistry, craftsmanship and creating unforgettable experiences. This partnership enhances the magic of an evening at the Met, offering audiences an elevated way to celebrate the performing arts.”
Perrier‑Jouët: where nature meets art
From its earliest days, Chardonnay has been the signature grape of Perrier‑Jouët, shaping the House’s unmistakable floral style. Today, art and nature remain its guiding forces — influencing vineyard practices, winemaking philosophy and the way Perrier‑Jouët shares its vision with the world.
The partnership with the Metropolitan Opera fits seamlessly into this trajectory, positioning Champagne not merely as an accompaniment, but as a cultural language in its own right. In this dialogue between bubbles and the stage, Perrier‑Jouët transforms the opera experience into a complete ritual — one defined by emotion, beauty and time shared in celebration.
