For the third consecutive year, rebellious wine brand 19 Crimes partners with Universal Products & Experiences to release a limited-edition collection of Universal Monsters wines just in time for Halloween. After two successful years in the United States, the collection expands its reach globally, with availability in select markets across EMEA, Asia, Australia, and North America. Returning to the global lineup are fan-favorites Frankenstein and The Bride of Frankenstein, which were introduced in the second year of the partnership to much acclaim. This year, fans will enjoy another exciting addition as The Mummy joins the limited-edition collection for the first time. The characters are paired with different wine varietals across the world, enabling the brand to meet local consumer preferences that may differ regionally.
“Three years in, this collaboration has grown into something truly iconic,” said Jon Solimando, Global Director, 19 Crimes. “Fans have sought out these wines since the first year we launched them and continue to demand more from this partnership. The Universal Monsters have captured imaginations worldwide, and we’re not only celebrating these legendary characters but also continuing 19 Crimes’ mission to push boundaries and redefine how people experience wine.”
These highly collectible wines feature glow-in-the-dark labels and interactive augmented reality (AR) experiences that bring Universal’s iconic monsters to life. Together, they create the ultimate pour for Halloween gatherings and Universal Monsters fans worldwide.
19 Crimes Universal Monsters wines are available now for a limited time online and at select retailers in participating markets.
About 19 Crimes
19 Crimes turned convicts into colonists. In 18th-century Britain, criminals guilty of at least one of the 19 crimes were sentenced to live in Australia rather than death. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women who forged a new culture and national identity in Australia. Today, 19 Crimes continues to embody that spirit through partnerships with modern-day creators and cultural icons. In 2020, 19 Crimes collaborated with entertainment legend Snoop Dogg to launch Cali Red, the #1-selling single wine in IRI’s New Product Pacesetter history. His next release, Snoop Cali Rosé, was named the #1 Wine Innovation of 2021, followed by Snoop Cali Gold, which became the #1 Sparkling Wine Innovation of 2022.
