Alta Langa DOCG made its debut in the United States with an event exclusively dedicated to the trade, hosted by Eataly Downtown in New York. Organized by the Consortium, the appointment brought together 27 producers and more than 200 wine professionals and media representatives, marking a crucial stage in building the denomination’s reputation in the U.S. market. Held on 10 March, the event presented Alta Langa DOCG among the emerging players in the category of Italian premium Metodo Classico sparkling wines, a segment that continues to attract growing interest among U.S. wine professionals.
Many of the operators in attendance — sommeliers, wine directors, buyers, importers, distributors and journalists — tasted Alta Langa DOCG labels for the first time, and their participation confirmed the appeal of a sparkling wine capable of expressing its territorial identity in a distinctive way.
Two Panels to Present the Identity of Alta Langa DOCG
The New York day opened with two educational panels titled “Why Alta Langa DOCG Belongs on Your Wine List: Education, Positioning, and Profitability”, led by Juliana Colangelo, an expert in wine marketing. Joining her were Giovanna Bagnasco and Paolo Rossino, respectively council member and head of the Promotion Committee, and director of the Consortium.
The sessions illustrated the production standards of the denomination, its distinctive characteristics, opportunities for positioning in the U.S. HoReCa market, and the history of the territory. From the story of high‑hill vineyards to an explanation of the production approach, the panels offered American professionals a complete overview of what makes Alta Langa DOCG a credible and competitive proposition.
Walk-Around Tasting: 27 Producers Showcasing Elegance, Diversity and Potential
In the afternoon, a walk‑around tasting allowed participants to discover a wide range of labels directly with the producers. The tasting highlighted the stylistic diversity and elegance of the denomination, elements that helped further define the technical and sensory identity of Alta Langa DOCG.
Featured in New York were 27 wineries:
Agricola Brandini, Agricola TT, Banfi, Bava, Bera, Borgo Maragliano, Casa E. di Mirafiore, Coppo, Cuvage, Deltetto 1953, Enrico Serafino, Ettore Germano, Fontanafredda, Giuseppe Contratto, La Fusina, Marcalberto, Marco Capra, Marziano Abbona, Mauro Sebaste, Nada Giuseppe, Pecchenino, Tenuta Carretta, Tenuta Il Falchetto, Tenuta Langasco, Tenuta Rocca, Terrabianca, Vite Colte.
Many operators immediately recognized the distinctive personality of the Piedmontese sparkling wine, which established itself as a Metodo Classico of structure, territorial coherence and gastronomic versatility.
“A Landmark Debut”: Words from the Consortium
“The day marked the debut of Alta Langa DOCG beyond national borders. We chose to host the event in New York because of its status as an iconic city — a symbol and substance of a wine market that has always been highly active and vibrant for Italian producers,” said Giovanni Minetti, President of the Alta Langa Consortium.
“It was a first that allowed us to present our wine to one of the most influential markets in the world and to share the identity and quality that characterize our denomination. The response from the U.S. trade was extremely positive, certainly beyond expectations.”
The evening before the event, the Consortium organized a welcome cocktail at Terroir, an iconic New York wine bar. Intended as an informal preview, the gathering allowed professionals to taste Alta Langa — presented exclusively in Magnum format — and engage directly with producers in a relaxed and convivial atmosphere.
