A new record for Asolo Prosecco, which has reached 30 million certified bottles in 2024. An extraordinary result for the Consorzio Vini Asolo Montello and for the Italian denomination, which shows constant growth not only in quantity, but also in quality, with a progressive increase in the value of the product, a goal that the Consortium has long set itself and will continue to pursue. “We are proud of the goal achieved,” said the president of the Consorzio Asolo Montello, Michele Noal.
“The result is the merit of the work of our producers, who have been working for years to grow the denomination. An important choral effort, the result of the numerous initiatives that over time have made this result possible. In fact, Asolo Prosecco has been able to win the interest of national and international critics, who have assigned our wines excellent scores thanks to the commitment of the companies that have believed in the projects to promote the territory and have invested in quality”.
Asolo Prosecco: from the US to Japan, success grows on foreign markets
For Asolo Prosecco, an important factor for the growth of the denomination is the consolidation and development of foreign markets: the USA remains the first country for exports, but the Asolo bubbles are also arousing increasing interest in Japan, where the Consortium brought its labels for tasting last November, in the Tokyo leg of the Slow Wine World Tour.
“Our wines,” underlined Michele Noal, “tell the world about a unique place, a territory of which we are proud ambassadors. Through the glass we have the opportunity to make known the village of Asolo and its charm, the wonderful hills that surround it and the food and wine excellences of our places. These are the lands of Canova and Palladio, in the Abbey of S. Eustachio Giovanni Della Casa wrote Galateo. This is also where the red wines of Montello and Recantina are born, a variety grown locally for centuries and saved from extinction thanks to extensive research work”.
The outlook for 2025
After a 2024 marked by change, with the renewal of institutional positions and the establishment of three Commissions – agronomic, technical-legal and promotion – the Consorzio Vini Asolo Montello faces 2025 with confidence.
“We will take part in the main trade fairs (Vinitaly, Vinexpo and ProWein) and the SloWine Tour in the United States. Not only that: the strengthening of the activities for the protection of denominations at an international level is also planned. We want to continue with ever greater incisiveness in the actions of protection and surveillance, without forgetting the strong training and information activity aimed at operators and institutions that deal with food and wine and tourism in our territory”, concluded the president Michele Noal.
