The Asti DOCG Consortium closes a difficult 2025, marked by an unstable international landscape and tensions in two key markets: the United States, the main destination for Moscato d’Asti, and Russia, historically the number‑one market for Asti Spumante. According to data processed using NielsenIQ, global sales in large‑scale distribution and retail are close to 75 million bottles, recording an overall –9% decline.
If 2025 confirms a picture of difficulty in traditional markets, it also highlights important signs of change—especially in Asia. The strong growth of China and neighboring markets opens new commercial trajectories that the Consortium intends to consolidate, in a diversification path increasingly necessary for a denomination that depends heavily on exports.
“The phase is difficult—this is no surprise, not only for our denomination,” notes Consortium President Stefano Ricagno, “but for us, the general contraction in consumption is compounded by tensions in two markets that alone account for over 40% of our sales, and that has weighed heavily. But even in a year of tensions, there were positive signs, starting with the evident growth in Asian demand—China first and foremost—which is reaching significant volumes and is a good omen. We have an urgent need to broaden our commercial reach.”
Asti DOCG: Key Numbers and Trends for 2025
Asti Spumante is the most affected, falling –12.4% with 49.3 million bottles sold.
Moscato d’Asti, by contrast, limits losses to –1.8%, for a total of 25 million bottles.
Consortium Director Giacomo Pondini highlights that Moscato d’Asti would have closed in positive territory “excluding the decline in the U.S. (–7.6%, 58% share of total sales),” thanks to overall stability in Europe (–0.6%) and especially “growth (+11.3%) in Asian countries, starting with China, which posts +55%, becoming the third‑largest market for this category. Asia’s share of total foreign sales thus rises to 18%.”
Asti Spumante: Europe and the U.S. Weigh Down Results, Asia and the Americas Go Against the Trend
The scenario for Asti Spumante is more complex:
Europe shows a decline of –14% (–4.2 million bottles), while the contraction in the United States is drastic (–50%, –2.6 million bottles).
Surprisingly, losses in Russia are limited to –3%, with 14.1 million bottles sold.
Heavy downturns are also seen in key European markets:
- United Kingdom –13%
- Germany –49%
- Poland –26%
In Eastern Europe, however, Hungary and Lithuania show positive trends.
Outside the EU, the picture is more dynamic:
Asia confirms high appreciation for Asti Spumante with +20% and 3.3 million bottles sold, driven by Japan, the UAE, Kazakhstan and China.
In the Americas, Mexico stands out, surpassing 1 million bottles, followed by Peru with 750,000 units and a growth of about one‑third in demand.
Italy: Domestic Consumption Still Declining for Asti DOCG
The domestic market, representing around 10% of production, shows:
- Asti Spumante –5.7% (4.25 million bottles)
- Moscato d’Asti –6.9% (2.5 million bottles)
Vinitaly 2026 and Strategic Investments in the U.S.
After starring at the Salone del Vino in Turin, the Asti DOCG Consortium will take the stage again at the 58th edition of Vinitaly (12–15 April).
On the international promotion front, the Consortium will invest around €1 million in activities primarily targeting the United States, including events, tastings and campaigns that will support producers throughout the year.
