Banfi renews its bond with top-level international rugby and offers members of the Banfi Brunello Ambassador Club an exclusive experience at the Italy–Scotland match on 7 February and the Italy–England match on 7 March of the Guinness Men’s Six Nations, held at Rome’s Stadio Olimpico. The partnership with the Italian Rugby Federation, now in its fifth consecutive year, once again becomes an opportunity to bring together the prestige of Brunello and a global stage that embodies respect, determination and team spirit. Values that reflect the identity of the Montalcino-based winery and come to life in the invitation extended to its Ambassadors to enjoy such a unique moment.
A Club that preserves history, relationships and shared vision
The Banfi Brunello Ambassador Club was created to safeguard what has shaped the company’s history: people, relationships and the intertwining of paths that contributed to the international success of Brunello Banfi.
Its members include those who, since the early 1980s — when the first bottle of Brunello di Montalcino Banfi, vintage 1978, debuted on the market — played a decisive role in establishing the brand worldwide.
This journey continues today, fuelled by genuine emotions and a constant dialogue between wine, values and people. It is a path that looks ahead, creating new opportunities for connection and strengthening a deep sense of belonging.
Rugby and Brunello: a bond built on shared values
Banfi’s presence at the Six Nations is not only a prestigious moment but also a way to reaffirm the natural affinity between the winery and the world of rugby. The tournament, one of the most followed globally, sells out every year and attracts an international audience.
Its DNA — built on respect, determination and team spirit — mirrors that of the Montalcino estate. This is why the invitation to the Ambassadors carries special meaning: it celebrates a connection that blends sport, emotion and territorial identity.
A truly exclusive experience for Banfi’s Ambassadors
Being part of the Banfi Brunello Ambassador Club means gaining access to unique moments designed to strengthen the relationship with the winery and its history.
The Six Nations experience is a gesture of appreciation towards those who have supported the growth of Brunello Banfi around the world. It is a way to share authentic emotions and nurture a dialogue that continues over time.
