A new piece is added to the Roagna family’s ongoing exploration of the great terroirs of Barolo and Barbaresco. From October 2026 comes Barolo Serra 2021, an unprecedented expression of the MGA of the same name in Serralunga d’Alba. A historic vineyard of just over 3,000 square meters, overlooking Castiglione Falletto, it carries a precise identity: soils from the Lequio formation rich in active limestone, plantings dating back to the 1950s, and a position in the central‑southern part of the municipality that defines its distinctive character.
The project is rooted in regenerative agriculture, parcel‑based vinification and long aging in wood and cement — in perfect continuity with the Roagna style.
A historic vineyard, a symbolic acquisition and a regenerative approach
Serra has long been considered an MGA of remarkable expressiveness. The vineyard, already managed with soil‑respectful practices, was immediately guided toward a regenerative agriculture model aligned with Roagna’s philosophy. The acquisition took place on 29 September 2021, the day of Luca Roagna’s fortieth birthday — a symbolic moment marking the continuity of a journey dedicated to identifying historic vineyards with strong personality and interpreting them with respect.
“It is incredibly interesting and stimulating to work on a historic vineyard in Serralunga d’Alba,” says Luca Roagna. “The idea of expressing yet another facet of Barolo in our wines fascinates us.”
The goal is clear: to accompany each parcel toward a pure‑varietal vinification capable of conveying the identity of the cru without compromise.
Barolo Serra 2021: parcel vinification and five years of aging in wood and cement
In the cellar, Roagna follows a philosophy that rejects rigid formulas. There are no recipes — only listening to the raw material. For Serra, fermentation took place with indigenous yeasts from the vineyard itself, while maceration lasted around two months under submerged cap. A slow, delicate infusion designed to extract only the noblest components of the grape.
The wine then undergoes an evolution of about five years, divided between wood and cement. Oak accompanies Nebbiolo in its transformation into Barolo without ever imposing itself, with timing and methods adapted to the structure of the wine and the specificity of the MGA. For Serra, time in wood is about three years, followed by final aging in cement.
The result is a Barolo with significant structure and marked freshness, with clear aging potential. Production is intentionally limited, consistent with Roagna’s approach of separate vinifications and small releases to highlight the identity of each cru.
Barolo Serra 2021 is Roagna’s new expression from the historic MGA of Serralunga d’Alba, available from October 2026.
Distribution and the vision of a journey that continues
Barolo Serra 2021 becomes a natural extension of Roagna’s work, founded on observation, listening to the land and enhancing its many expressions. For over twenty years, the winery has collaborated with Vino & Design, a strategic partner for careful and coherent distribution across Italy — a synergy that ensures Roagna wines are represented with precision at home and, consequently, abroad.
Vino & Design, founded in 1999 by Dick Ten Voorde and now among the leaders in wine distribution, supports the winery with a catalogue of international excellence and a division dedicated to mixology, Spirits & Colori, active since 2016.
Barolo Serra 2021 thus becomes not only a new label, but a chapter that expands the narrative of Serralunga and its identity, interpreted through the rigorous and sensitive lens of the Roagna family.
