A new way to enjoy wine, in the name of zero alcohol and in line with new consumer trends. It is a new proposal signed by Cantine Riunite & Civ, which at the first international events of 2025 has chosen to introduce a double new entry: Riunite Zero, a lively and aromatic sparkling red wine, and Maschio Zero, an elegant and fruity sparkling white wine. Two different but complementary products to color its new range of no-alcohol wines.
Cantine Riunite & Civ and its New Range of No-Alcohol Wines: Innovation Driven by Market Evolution
The global market has long embraced low and no-alcohol wines, and today even traditionally strong wine-consuming countries are showing increased interest in these products. This shift reflects a growing demand for products that align with contemporary lifestyles, offering consumers more choices without compromising on taste and quality.
Cantine Riunite & Civ has been at the forefront of this evolution, ensuring that its no-alcohol wines maintain the character and vibrancy that define its traditional offerings.
Riunite Zero and Maschio Zero: a Unique Sensory Experience
Riunite Zero embodies the joyful spirit of Lambrusco and Emilia, its region of origin, delivering a scented, sparkling red that is perfect for convivial moments. Meanwhile, Maschio Zero offers a refined, fresh, and fruity sparkling white, ideal for celebrations and social gatherings. Both products are crafted with the same passion and expertise that distinguish Riunite and Maschio wines, ensuring an authentic wine-drinking experience without alcohol.
Expanding Horizons
While initially developed to meet the growing demand in international markets, these no-alcohol wines have also found a receptive audience in Italy. Initially met with skepticism, the category is now rapidly gaining traction, demonstrating that innovation can successfully coexist with tradition.
The strong market performance of Riunite Zero and Maschio Zero confirms that consumers are increasingly open to these new wine experiences, appreciating the versatility and modernity they bring to the table.
The Future of No-Alcohol Wines
Cantine Riunite & Civ remains committed to investing in this segment, continuously refining its approach to meet evolving consumer preferences. The no-alcohol category does not aim to replace traditional wines, but rather to expand the occasions for wine enjoyment, attracting new audiences and adapting to diverse consumption moments.
By embracing this transformation, Cantine Riunite & Civ continues to shape the future of wine, blending innovation with its rich heritage to offer wines that appeal to a broad and dynamic global audience.
