A symbol of wisdom inspires a limited edition of Masi’s iconic Amarone Classico, offering a sophisticated sensory experience under the banner of gold and red that color the bottle. January 29, 2025, Chinese New Year, will mark the beginning of the Year of the Snake with folkloristic celebrations in China and in the many Chinese communities around the world. As is now a consolidated tradition, Masi has chosen to celebrate with the limited edition of its famous Amarone Classico: the Costasera Lunar New Year of the Snake, vintage 2019.
“Costasera Lunar is much more than a wine to be preserved: it is a celebration of the universal values that unite people, such as wisdom, renewal, harmony and beauty. With this creation, we want to offer our customers an experience that goes beyond taste, bringing with it a deep and lasting meaning,” underlines Alessandra Boscaini, Masi sales director and seventh generation of the family.
Chinese New Year with Masi Costasera Lunar New Year of the Snake: Amarone Classico for the Year of the Snake
The snake, symbol of wisdom and reflection, perfectly embodies the qualities of Costasera: a complex, structured and refined red, which offers a deep and meditative sensory journey, capable of capturing the essence of things.
The original packaging of the Snake Edition further enriches the experience. The stylized and golden snake – the color of success and abundance – winds sinuously on the red background of the label, which recalls both the tone of the wine, visually evoking the enveloping character of Amarone, but also a color symbolizing good luck in the Chinese New Year.
A new creation to enrich the Lunar Collection, which already includes the Dragon and Rabbit edition and, once complete, will consist of 12 bottles, like the Chinese lunar cycles. Each edition is characterized by unique labels, in a single case, which symbolize the zodiac and its meaning. These are limited editions designed for lovers of good wine and for those looking for rare pieces to keep and share on special occasions.
Costasera Lunar New Year of the Snake is available in select international markets and through official Masi channels, including enotecamasi.it and Masi Wineshops. Previous editions are available upon request.
