Conegliano Valdobbiadene Prosecco DOCG arrives at the Venice Lido in augmented reality. The official sparkling wine of the 82nd Venice International Film Festival will also be present virtually in the Lido’s most iconic locations, creating an interactive experience that will allow users to interact with the limited-edition bottle and share it on their social media profiles.
The live account of Conegliano Valdobbiadene Prosecco DOCG’s presence at the Festival, curated by Fabio Persico (@fabiopersico), Alessio De Santa (@alessio_de_santa), Mery Saporito (@merysaporito), and Carlotta Berti (@carlotta__berti), will be enriched by spontaneous content created by film enthusiasts who will flock to the Lido.
In fact, both Festival attendees and viewers at home will be able to indulge in photos and videos with truly special effects. By scanning a QR code, they’ll see a spectacular giant bottle of Conegliano Valdobbiadene Prosecco DOCG, created using augmented reality, appear in their photos or videos. The bottle can be positioned anywhere in the shot, allowing for fun, original and imaginative visual effects.
The initiative will be launched with a video of the project posted on the Consortium’s social media profiles, showing the bottle, like a true diva, sailing across the Venice Lagoon aboard a water taxi and arriving at the Lido, ready for the red carpet.
How to activate the AR experience for Conegliano Valdobbiadene Prosecco DOCG
Here’s how to activate the AR experience for Conegliano Valdobbiadene Prosecco DOCG:
- Scan the QR Code and start the experience.
- Allow access to your camera and microphone.
- Frame your surroundings.
- Touch the screen to position the bottle.
- Zoom in, rotate, and pose for the perfect shot.
- Create a special memory of the 2025 Venice International Film Festival and share it.
- The most beautiful, fun, and original shots will be shared on the social media wall, which will be visible on the website.
“We are thrilled to reconfirm our relationship with such a prestigious event,” says Franco Adami, President of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG. This year, we wanted to strengthen our narrative and transcend reality, offering the public an immersive experience that allows them to experience the lightness and excellence of our product. Every visitor will be able to photograph our bottle in every corner of the Lido like a true star. It’s a way to celebrate the beauty and uniqueness of Venice, our region, and cinema as a unique form of storytelling, bringing Conegliano Valdobbiadene Prosecco DOCG directly into visitors’ photographs.
This year, Conegliano Valdobbiadene will once again be the toast of all the most glamorous moments of the Festival, from the Opening Dinner to the Closing Dinner.
The official sparkling wine of the Festival can be tasted at the Palazzo del Cinema and at the Terrazza Biennale restaurants, where there will be a dedicated corner, and at the Palazzo del Casinò, managed by renowned chef Tino Vettorello.
