Stefano Sequino is the new director of the Consorzio Tutela Vini Doc Delle Venezie. Chosen by the Board of Directors chaired by Albino Armani, he takes up the legacy of Flavio Innocenzi and starting from January 2024 he is called upon to manage the statutory, institutional, administrative and technical aspects of the Consortium as well as direct a consolidated team in carrying out the numerous promotional activities, communication and development of the Triveneta DOC – the second largest in Italy – which brings together the operators of the Pinot Grigio production chain from Veneto, Friulia Venezia Giulia and the Autonomous Province of Trento, an area which has 27,000 hectares of vineyards potentially destined for the Venetian DOC for a production of 250 million bottles a year.
Who is Stefano Sequino, the new director of the Consorzio Tutela Vini Doc Delle Venezie
Born in Tivoli in 1978, Stefano Sequino graduated in Agricultural Sciences and Technologies and in Viticulture and Oenology. From 2004 to 2020 he worked at the Ministry of Agricultural, Food and Forestry Policies as an official of the Icqrf Department (Central Inspectorate for the protection of quality and the prevention of fraud in agri-food products), while in the last three years he held the position of manager of the wine sector at Confcooperative.
Lecturer and speaker at numerous conferences on issues relating to the regulatory systems of the wine sector, he actively participated in the European and national comparison as well as in the working tables set up for the national adoption of sector legislation.
In his new managerial role, Sequino will guide the DOC delle Venezie in the strategic path of protection and valorisation already started by the Consortium which, in recent years, has strengthened the reputation of the Pinot grigio delle Venezie at an international level, illustrating the values of the DOC to operators and consumers in Europe, North America and Asia.
“I am honored to undertake this new professional experience – the first words of the new director Sequino – and I would like to thank the president Albino Armani and the Board of Directors for the trust they have placed in me”.
“I will undertake to give my contribution to a particularly important project, for its economic as well as territorial dimensions, for the extraordinary ability to project the DOC delle Venezie onto foreign markets, an authentic ambassador of Italy in the world which becomes a vehicle of one a versatile and accessible style which I believe should find greater space also in its land of origin”.
Pinot Grigio: the objectives of the new director’s mandate
Among the first objectives, alongside the strengthening of supply management measures, there is in fact the consolidation of promotional activities which, alongside visibility operations abroad, must include a strategic and structured plan for loyalty to the domestic market, which to date it absorbs approximately 5% of total consumption.
It is essential for Sequino to continue, alongside Triveneta Certificationi, the work to maintain traceability and control of the Doc delle Venezie wines, not only to protect their quality and peculiarities but, thanks to the application of the State mark on all packages on the market, also to increase the value of the product on the market.
Compared to the Pinot Grigio of the Northeast, it is necessary to consider, says Sequino, “that the Doc delle Venezie is at the center of a complex system, made up of its own viticultural potential as well as the volumes reclassified by the other territorial denominations. For this reason – he continued – we confirm our commitment to working in a harmonized and joint manner with the other DOs to plan and govern the offer at a territorial level”.
Finally, as an expression of an entirely Italian typicality strongly linked to its roots, the DOC cannot ignore providing its contribution on important issues at an international level relating to the values of quality, culture and territorial identity.
“Pinot Grigio delle Venezie finds its natural place in the Italian north-east and, to make it even more appreciated the distinctive style that has made it successful in the world, we must work more than ever to give voice, even in the production area, to territorial identity: it is only by recounting the connection with the territory that we can enhance the collective cultural heritage and strengthen the unity and awareness of sharing a denomination of origin that is a leader in world markets”, concludes Stefano Sequino.