Ethica Wines celebrates its tenth anniversary with a project that brings together wine, vision and creativity: an original work by New York street artist GIZ, created to reinterpret the company Manifesto and narrate a decade of international growth. The artwork was unveiled during Wine Paris 2026 at an exclusive event at the Raffles Hotel, and will continue its journey at Vinitaly, where the company will meet partner wineries, distributors and industry professionals. The milestone follows the recognition from the Financial Times, which in 2025 listed Ethica Wines among the Fastest-Growing Companies in the United States, confirming the strength of a model that today counts over 100 professionals, four global hubs and a network of 60 wineries represented across North America and the Asia-Pacific region.
A work that tells the story of a decade of growth
GIZ’s piece was conceived to celebrate a journey that began in 2016, built on clear values: market proximity, rigorous selection, operational excellence and long-term responsibility. The artist’s vibrant, urban language interprets these principles through a dynamic, international aesthetic perfectly aligned with Ethica Wines’ identity.
During Wine Paris 2026, the presentation created an intimate and prestigious atmosphere, transforming the Raffles Hotel into a meeting point between contemporary art and Italian wine culture. The celebration will continue at Vinitaly 2026, where the artwork will become a symbol of the relationships built over ten years of activity.
CEO Francesco Ganz’s words capture the company’s spirit: a constant commitment to partner wineries, clients and stakeholders, with the goal of bringing Italian wine to the world through expertise, creativity and authentic relationships.
An international model connecting people, markets and technology
In ten years, Ethica Wines has grown from a start-up into a global player, surpassing 140 million dollars in revenue and consolidating its presence in North America and the Asia-Pacific region. Its strategy is based on a distinctive distribution model: local teams dedicated to sales, marketing, logistics and administration, ensuring operational continuity and consistent representation for partner wineries.
Training is also central to the company’s vision. The internal World Wine Pro programme allows the team to deepen their knowledge of each represented winery, strengthening skills and the quality of relationships with distributors and clients.
Technology plays a decisive role as well. Ethica Wines develops in-house digital solutions that support data-driven decisions, optimise commercial strategies and enhance field operations. This combination enables partner wineries to navigate complex markets with confidence, from regulatory frameworks to international distribution networks.
Today, the company operates through four strategic hubs: Miami, New York, Trento and Bangkok.
The roots and evolution of a street art icon
The choice of GIZ is no coincidence. Born in New York in 1977, he is a leading figure in international graffiti art. His vibrant, transformative works blend the urban energy of the American metropolis with the elegance of contemporary exhibition spaces.
His journey began in 1988, when at just ten years old he entered the world of street art with bold bombing campaigns on subway trains. In the early 1990s he launched the MTA (Most Talked About) campaign, bringing his work—and that of his crew—across all five boroughs of New York. This period defined his style and established him as an authentic voice of urban culture.
Today, GIZ brings that same spirit to a project that dialogues with Italian wine and the international vision of Ethica Wines, transforming a corporate anniversary into an artistic story of identity and future.
