New partnership for Ethica Wines, which enriches its proposal for the US market with an excellence of Monferrato. An agreement has been signed with the Pico Maccario winery, of which the company led by Francesco Ganz will take care of the exclusive import and distribution of wines in the United States starting from October.
Ethica Wines signs a partnership with a Monferrato wine excellence
Ethica Wines expands its portfolio of prestigious Italian wineries with the entry of the Pico Maccario winery, one of the most dynamic and innovative companies in Monferrato.
Starting in October, Ethica Wines will be responsible for the exclusive import and distribution of the Monferrato winery’s wines on the American market, thus consolidating its role as a leader and global partner in the promotion of the best Italian wines in the world.
“The inclusion of Pico Maccario in the Ethica Wines family – comments Francesco Ganz, CEO of Ethica Wines – is a fundamental strategic choice. The dedication to excellence, the ability to communicate the territory with innovation and dynamism, adding further value to an already prestigious reality such as Piedmont, make Pico Maccario an ideal partner, in line with the vision of Ethica Wines which for years has been spreading authentic and unique proposals on international markets that tell the story of the excellence of Italian wine”.
With Pico Maccario, Ethica Wines consolidates and further diversifies its offering of Italian wines, helping to spread on international markets the knowledge and value of excellent producers who are able to tell through their labels the extraordinary biodiversity that only the Italian vineyard is able to express.
The story of Pico Maccario
Founded in 1997 in Mombaruzzo by brothers Pico and Vitaliano Maccario, Pico Maccario was born from a passion for viticulture and the desire to express the excellence of the territory. With over one hundred hectares of vineyards distributed between Monferrato, Langhe and Gavi, the winery has become a point of reference for the production of Barbera d’Asti Docg and Nizza Docg, in a region recognized by UNESCO as a World Heritage Site.
The company philosophy combines tradition and modernity with the aim of producing high-quality wines, the result of a commitment that goes from the care of the vineyards to the winemaking, to conquer international markets.
In the Monferrato area, both native varieties such as Barbera, Cortese and Moscato d’Asti are grown, as well as international vines such as Viognier and Sauvignon Blanc. The clay soils of this area allow for complex and balanced wines, with a modern style, but in harmony with local traditions. In the municipalities of Neive, Serralunga d’Alba and Barolo, the winery produces Nebbiolo, including the famous Cru Cannubi, one of the oldest and most prestigious vineyards in the world. The Miocene soils of the Langa give the wines an extraordinary elegance and ability to evolve over time.
The Pico Maccario vineyards are adorned with over nine hundred pencil-shaped poles, available in twenty-two different colors, which give liveliness and uniqueness to the landscape. The famous colored wooden boxes, inspired by these poles, have now become an icon of the brand with their original style.
In 2022, the company expanded its horizons by starting the distribution in Italy of the prestigious Champagnes of Maison Boizel and other European wines and spirits, thus strengthening its presence on the national market.
With the new partnership signed, Ethica Wines aims to make the variety and quality of Pico Maccario wines known and appreciated by the American public, helping to consolidate the international reputation of Monferrato and its excellent denominations.
