Winecouture International Edition
Banner Compagnia dei Caraibi
  • International Edition

Ferrari Trento is the official toast of “The World’s 50 Best Hotels”

Ferrari Trento is the official toast of “The World’s 50 Best Hotels” as part of a new and prestigious collaboration that underlines the Trentino winery’s commitment to excellent hospitality. The Lunelli Group winery will present the new award “The Ferrari Trento Most Admired Hotel Group of the Year”.

The “The Ferrari Trento Most Admired Hotel Group of the Year” award is born

“The World’s 50 Best Hotels” celebrates the most refined hospitality on a global level, showing the quintessence of luxury, innovation and describing the constant search for perfection in the hospitality sector, values ​​shared by Ferrari Trento, which will add to all this a touch of Italian style.

The Lunelli Group winery has also promoted the new The Ferrari Trento Most Admired Hotel Group of the Year award, an award aimed at identifying the hotel chain that offers the highest level of service and a distinctive identity of its structures: a a prize that encourages qualitative consistency throughout the offer.

The Ferrari Trento Most Admired Hotel Group of the Year Award will be assigned by “The World’s 50 Best Hotels Academy”, a jury made up of over 600 independent voters, each selected for their experience in the international hospitality scene.

“We are very pleased to renew our collaboration with William Reed, with whom we pleasantly shared the project of The World’s 50 Best Restaurants a few years ago,” underlines Matteo Lunelli, president and CEO of Ferrari Trento.

“We firmly believe in the importance of high-end hospitality, not only for the wine sector but also for the attractiveness of countries, such as Italy, where tourism plays a fundamental role. Furthermore, thanks to the new partnership, the Ferrari Trento experience will be shared with a demanding public who appreciates refinement and distinctive experiences.”

These are echoed by the words of Tim Brooke-Webb, managing director of “The World’s 50 Best Hotels”, who comments:

“We are thrilled that the first sparkling wine partner of 50 Best Hotels is Ferrari Trento, a company that shares our commitment to innovation and leadership in the hospitality sector. We will work diligently, side by side, to ensure the success of the new The Ferrari Trento Most Admired Hotel Group of the Year Award.”

Ferrari Trento is the official toast of The World's 50 Best Hotels. The Ferrari Trento Most Admired Hotel Group of the Year award is born

Ferrari Trento bubbles will be present in the various moments organized on the occasion of “The World’s 50 Best Hotels”, from 15 to 17 September in London. Guests will have the opportunity to appreciate a selection of Ferrari Trentodoc labels, each of which tells the story of Trentino and its vocation for mountain viticulture.

“The World’s 50 Best Hotels” and Ferrari Trento thus celebrate the Italian Art of Living, underlining the profound link between hospitality and conviviality: hospitality is traditionally very important in Italian culture and the toast is by definition a gesture of conviviality. It is no coincidence that the Trentino sparkling wine house has worked hard over the years to enhance the role of hospitality and the professionals who implement it, both in the gastronomic experience and in the broader experience experienced in hotels.