Winecouture International Edition
BANNER ROERO
  • International Edition

Ferrari Trento: special bottle dedicated to Ayrton Senna for the podium of the Formula 1 Grand Prix in Imola

Ferrari Trento is preparing to celebrate the Formula 1 MSC Cruises Grand Prix of Made in Italy and Emilia-Romagna 2024, scheduled from 17 to 19 May at the Autodromo Internazionale Enzo e Dino Ferrari in Imola, which marked the debut in 2021 of the Trentino company as Official toast of Formula 1. An eagerly awaited return after the stop of the last edition due to the flood that hit the area, in a very important year, in which we remember the 30th anniversary of the tragic death of Roland Ratzenberger and Ayrton Senna, for whom a rich calendar of events entitled “Senna 30 Years” was organized, in collaboration with the Ayrton Senna Institute, the Ministry of Foreign Affairs and the Emilia-Romagna Region. In memory of the Brazilian champion, Ferrari Trento wanted to make a special dedication on the Jeroboam-sized bottle that will be uncorked on the podium by the winning drivers, personalizing it with the logo of the Ayrton Senna Institute celebrating the anniversary.

This charitable organization, born following the death of Ayrton Senna to fulfill the driver’s desire to support young Brazilians who do not have the means to study, works daily to offer a complete education to thousands of students. The celebratory bottle will also contribute to this worthy cause, going up for auction, once signed by the winning drivers, on F1 Authentics, the official Formula 1 memorabilia website, which will donate the entire proceeds to the Institute.

Ferrari Trento: special bottle dedicated to Ayrton Senna for the podium of the Formula 1 Grand Prix in Imola

Ferrari Trento celebrates the Formula 1 Msc Cruises Grand Prix of Made in Italy and Emilia-Romagna 2024 in Imola and remembers Ayrton Senna with a special bottle on the 30th anniversary of his death

The Imola event is very significant for Ferrari Trento, which has chosen it for the “Ferrari F1 Edition” collection, a special edition dedicated to the most iconic Formula 1 circuits.

It is a Trentodoc Blanc de Blancs cuvée of great freshness and an attractive design, which reproduces the stylized design of the circuit and takes up its name in an interesting play on lettering, reproduced both on the label and on the box.

“We are particularly pleased to celebrate this Grand Prix with our Trentodoc bubbles,” explains Matteo Lunelli, president and CEO of Ferrari Trento. “We are because it is dedicated to Made in Italy, of which we are proud ambassadors in the world, but also because we want to remember a great champion like Ayrton Senna and contribute to a social project which, thanks to him, has changed the lives of thousands of young people ”.

Ferrari Trento: special bottle dedicated to Ayrton Senna for the podium of the Formula 1 Grand Prix in Imola