Costasera, the iconic Amarone produced by the Masi cellars in Valpolicella, on the big screen for the first time. The label is, in fact, among the symbols of Verona present in the movie released in the main Italian cinemas “L’invenzione di noi due”, based on the bestseller of the same name by Matteo Bussola, published by Einaudi Stile Libero. Thanks to this appearance, the city of Verona returns as a protagonist on the big screen: shot entirely in its streets, it is the result of an all-Venetian team effort. Not only Masi’s Amarone Costasera: in addition to the aforementioned author of the book Matteo Bussola, the movie is directed by the Vicenza director Corrado Ceron, produced by K Plus Film chaired by Nicola Fedrigoni, made with the contribution of the Veneto Region, with the support of the Veneto Film Commission and with the patronage of the Municipality of Verona.
“L’invenzione di noi due”: Masi’s Amarone Costasera on stage
Amarone certainly could not be missing from the list of Venetian excellences, especially since the protagonist Milo, played by Lino Guanciale, works as a chef in a typical Veronese tavern and, in one of the scenes, we see him intent on preparing a traditional risotto with Amarone which is generously sprayed with Costasera.
In the next scene, risotto is served by Milo to a young couple of lovers – “Here it is: a nice Amarone risotto, there is nothing better to celebrate love” – together with a bottle of Amarone Costasera.
“We are thrilled to continue the collaboration with Nicola Fedrigoni’s K + production company and to see our Amarone Costasera enhanced in a context that celebrates Verona and its food and wine traditions,” comments Raffaele Boscaini, marketing director of Masi. “Masi had in fact also been a partner of the film As long as there is Prosecco there is hope, filmed by K + in the historic places of Prosecco production, with an incursion into Valpolicella for the Masi Foundation’s Premio Civiltà Veneta”.
These are collaborations that consolidate the bond between Masi and her Foundation with the world of cinema. Over the years, the Masi Foundation has awarded the historic Masi Award to Venetian Civilization to cinema personalities such as Anna Proclemer, Ermanno Olmi, Tullio Kezich, Marco Paolini, Carlo Mazzacurati, Giuseppe Battiston, Natalino Balasso and Roberto Citran.
Also important is the collaboration with the director and documentary maker Andrea Segre who made the short film “Il Gusto del Tempo” for Masi, focused on the theme of the time necessary for the production of a fine wine like Amarone, including long waiting periods during the drying of the grapes and the aging in barrels.
The movie “L’invenzione di noi due” is in over 170 theaters, distributed by Be Water Film in collaboration with Medusa Film
