An exclusive limited edition Barbera d’Asti Docg ice cream signed by someone who knows about tastes: the former founder of Grom and now a winemaker in Mura Mura, Guido Martinetti. From 6 to 15 September, during the Barbera d’Asti Wine Festival event, there will be an exclusive creation that combines, in a cone or cup, the food and wine excellences of Piedmont.
“The Barbera d’Asti Wine Festival is an extraordinary showcase for our beloved Barbera, explored and celebrated in all its forms,” exclaims Vitaliano Maccario, president of the Barbera d’Asti and Monferrato Wines Consortium. “Welcoming a personality like Guido Martinetti is a great honor for us, synonymous with vision, foresight, creativity and concreteness, values that are the manifesto of our territory.”
A taste for the Barbera d’Asti Wine Festival signed by the former founder of Grom: Guido Martinetti’s recipe for ice cream that brings together the excellences of Piedmont
In the beating heart of Monferrato, the Barbera d’Asti Wine Festival is preparing to celebrate an unprecedented event that will take place from September 6 to 15. With a program rich in culture, art and winemaking tradition, the festival is proud to announce an exclusive collaboration with Guido Martinetti, known for having revolutionized the world of gelato with Grom and today an esteemed winemaker with his Mura Mura winery, founded together with his friend and partner Federico Grom.
In this edition of the festival, Martinetti introduces an exclusive variant of Barbera Docg gelato, available only in the event’s food trucks.
This limited-edition creation is not just a product, but a symbol of Martinetti’s ongoing commitment to a territory, such as Costigliole d’Asti, which has always inspired him in his personal and entrepreneurial journey.
“Participating in this festival in a place so dear to me and from which I have always drawn inspiration and creative energy is truly exciting,” Martinetti reflects. “This ice cream embodies my passion for excellence and the desire to innovate, while keeping my roots firmly in the rich land of Monferrato.”
With a base of Fiordipanna, enriched with a reduction of Barbera d’Asti Docg and chopped Piedmont Hazelnuts Igp, the gelato becomes a tribute to the riches of Monferrato. Its creation represents the perfect harmony between the art of winemaking and gelato creativity, two worlds passionately cultivated by Martinetti, who has always worked to enhance and promote local excellence.
During the festival, guests will be able to immerse themselves in a series of activities that include meetings with experts, musical evenings, and guided tastings, in addition to the unique pleasure of savoring Martinetti gelato.
