Italian sparkling wines jumped to the US in September, with exports for the month at +56% (but in the same period in 2023 they had dropped to -36%) which brings shipments of the Italian sparkling wine, led by Prosecco, just below the levels of 2022 (-3% in volume) in the cumulative between January and September. This was revealed by the Uiv Wine Observatory in its analysis of export data for the first nine months of this year which, on the sparkling side, recorded 86.9 million liters shipped to the United States in the period, 18% more in volume compared to the 73.5 million in 2023, which in the period marked a trend of -18%. A realignment, according to the Unione Italiana Vini Observatory, to the post-Covid record years which does not find the same dynamic for still (and sparkling) wines in bottles. In this case, exported volumes amount to 170.5 million liters, 0.7% more than in 2023 and 10% less than in 2022.
US Market: Italian Sparkling Wines Are Running, But Red and White Wine Consumption is Stagnating
“Let’s look at these data with attention and caution,” commented Paolo Castelletti, the general secretary of Unione Italiana Vini (Uiv), “also because the actual consumption of Italian wine in the US, which we find through SipSource, shows a general decline of 4.5% in the first 10 months of the year; a combination of +2.2% for sparkling wines, -8.4% for reds and -5.6% for Italian whites.”
On the US market, where Brunello di Montalcino and more generally the major labels belonging to the fine wines segment are performing well in 2024, the front of duties is now opening up, which could hit wine after the inauguration of the new administration led by Donald Trump.
“With regard to the possible duties announced by President Trump,” concludes the Uiv secretary, inviting caution, “for now the only certain thing is the market advance that will be evident in the coming months.”
