Italian Wine Brands (IWB) closes a challenging 2025 for the industry, with results that confirm the group’s solidity. The Board of Directors has approved consolidated preliminary revenues of 395.9 million euros and total volume growth of +3.65%, driven in particular by the performance of the Horeca channel (+9.63% in volume, +6.2% in value) and by the progress of the wholesale division (+3.77% in volume).
The slight difference compared to 2024 revenues (–1.50%) is mainly due to difficulties in the distance‑selling channel, affected by the decline in telephone sales and postalization, as well as to price contraction in wholesale, where the repositioning process begun in 2023 is still underway.
IWB strengthens leadership with rising volumes and an accelerating second half of 2025
Despite market volatility and uncertainties linked to tariffs, IWB closed a particularly positive second half, with revenues matching those of 2024 – the Group’s record year. The increase in B2B sales offset the decline in B2C, confirming the strength of the multichannel strategy.
Noteworthy is the progress of the “dedicated projects,” customized products developed for specific clients: this segment now accounts for 10% of the B2B contribution margin and grew by 26.5% in volume and 25% in value compared to 2024. The group’s Top Brands – Grande Alberone and Voga – both recorded 3% growth in volume and value, together accounting for 50% of their reference cluster.
Italian Wine Brands’ foreign markets are growing: Europe is a key player, Canada is doing well
On the geographical front, foreign revenues show an overall increase of 0.45%, supported by a stronger European positioning, where revenues are up 0.60%, with an especially positive result in the UK: +10.7%, reaching a record turnover of 99.4 million euros.
In North America, the situation is more challenging: the –3.9% decline in the US, influenced by tariff‑related uncertainties and exchange‑rate effects, was partially offset by Canada’s excellent performance at +11.4%. Africa recorded significant increases in both volumes (+248.88%) and revenues (+119.38%), although still on relatively small absolute numbers.
In Italy, by contrast, the Group reports a decline in volumes (–5.47%) and revenues (–10.18%), in a market affected by a widespread slowdown in consumption.
IWB: Ceo Alessandro Mutinelli’s commentary on the 2025 performances
Alessandro Mutinelli, Chairman and CEO of IWB, highlights the significance of the year just ended:
“I am extremely pleased with the results achieved by the IWB team, which succeeded in strengthening our Group’s presence in international markets despite a global context of uncertain consumption. Our production flexibility, our ability to react quickly to market changes, our broad product portfolio, and our coverage of all commercial channels and key markets enabled us to increase volumes sold compared to the previous year, confirming IWB’s leadership role and laying the groundwork for further future growth.”
Italian Wine Brands towards the approval of the final results
The figures presented are preliminary and have not yet undergone statutory audit. The full results as of 31 December 2025 will be approved by the Board of Directors on 27 March and presented to the Shareholders’ Meeting, scheduled for 27 April (first call) and 30 April 2026 (second call).
