With the introduction of the new Italian regulations on the production of dealcoholized wines, Mack & Schühle Italia announces its official entry into the No‑Lo market and inaugurates one of the first Italian dealcoholization plants at its facility in Laterza, in the province of Taranto. A decisive step that reflects the company’s ambition to position itself as a pioneering and technologically advanced player in a rapidly growing global segment. The installation of the “Libero Wine” technology, designed by Omnia Technologies, makes it possible to reduce alcohol while fully preserving the wine’s aromas, structure and organoleptic identity. This solution enables Mack & Schühle Italia to be among the first in the country to produce low‑ and no‑alcohol wines entirely made in Italy.
The Italian regulatory framework: from 2024 to the interministerial decree of 29 December 2025
Until 2025, Italy lacked a complete regulatory framework governing the production of dealcoholized and partially dealcoholized wines. The sector gained clarity with:
- DM No. 672816/2024
- DM No. 213946/2025 (14 May)
- The MEF–Masaf interministerial decree of 29 December 2025
This latest decree defined health, fiscal and procedural requirements, finally making No‑Lo production fully operational in Italy. It is precisely within this context that Mack & Schühle Italia is moving quickly, turning the regulatory framework into an opportunity for international growth.
The “Libero Wine” technology: more aromatic quality, less alcohol
The “Libero Wine” system combines two technologies:
- membrane separation
- vacuum distillation
These processes preserve aromas, body and varietal identity, reintegrating the extracted water to obtain balanced, high‑quality wines. The Laterza plant also offers full production versatility, from still wines to semi‑sparkling and sparkling wines.
Thanks to this technology, M&S Italia can produce:
- dealcoholized wines with alcohol < 0.5%
- partially dealcoholized wines with alcohol between 0.5% and traditional levels
The new products therefore meet both fiscal and health regulations as well as the growing demand in major global markets.
Mack & Schühle Italia: “Quality will make the difference in No‑Lo”
The message is clear, as emphasized by Fedele Angelillo, Sole Director of Mack & Schühle Italia: “Dealcoholized wine has existed for a long time, but few products in the world achieve acceptable quality and aromas. We want to make a difference by relying on Italian technology and our winemaking foundations.”
The company has already begun the process to obtain the DID license – Dealcoholization Plant Depot – and expects a production capacity of 7.5 million 75‑cl bottles per year.
The No‑Lo market grows worldwide: +46% in Germany, +20% in the UK, +18% in the US
The global No‑Lo beverage sector is currently worth 2.4 billion dollars and is expected to reach 3.3 billion by 2028 (CAGR: +8% in value, +7% in volume).
In the first nine months of 2025, alcohol‑free wines grew significantly:
- Germany +46%
- United Kingdom +20%
- United States +18%
Italian wines produced abroad recorded +6% in the UK and +17% in the US, with market shares of 24% and 6% respectively. A trend that confirms the growing space and demand for high‑quality Italian No‑Lo products.
Innovation and sustainability: Grapur and Genevitis complete Mack & Schühle Italia’s No‑Lo strategy
The new plant is not an isolated initiative but part of a broader strategy that includes:
- Grapur – the sustainable low‑alcohol wine: 9% ABV, only 54 kcal / 100 ml, organic and vegan, with sustainable packaging (ultra‑light bottles, recycled closures and labels, recycled cardboard)
- Genevitis – a cultural and territorial supply‑chain project involving six Italian regions, bringing together historic cooperative wineries and local designers to create wines that enhance Italian quality, terroir and design. New regions will join the project each year, expanding the network.
