Maison Perrier-Jouët proudly invites people to join the iconic champagne house on its quest for a more sustainable future with the U.S. launch of its newest campaign, “Fill Your World With Wonder.” The emotive new creative heroes the message it all starts with a flower, reminding us that humankind is part of nature, just like flowers and all other plant and animal species, not apart from it, to inspire us to rethink our relationship with nature. The message is a modern expression of the iconic champagne House’s rich history and longstanding identity rooted in art, nature and the symbolism of the flower. To bring to life the unity of the House’s founding passions nature, art and champagne, Perrier-Jouët is unveiling an immersive floral dreamscape — “Perrier-Jouët House of Wonder” — located at Hudson Yards in New York City available for ticketed consumers 21+ to visit December 1-2.
“Perrier-Jouët House of Wonder,” an immersive floral-forward pop-up in New York City
In collaboration with female-led floral design company FLOWERBX, “Perrier-Jouët House of Wonder” brings to life a curation centered around art, nature and champagne, directly inspired by Maison Belle Epoque in Epernay, Champagne.
Within “Perrier-Jouët House of Wonder,” visitors will be able to view the campaign film — starring award-winning French actress and climate change advocate Mélanie Laurent and directed by award-winning cinematic visionary Show Yanagisawa. To create the exterior presentation of the exhibition, Perrier-Jouët commissioned artist BKFoxx to create an interactive mural translating the message “it all starts with a flower.” Within the space, FLOWERBX uses all compostable and recyclable flowers.
“It’s been an honor to work with Perrier-Jouët as such an iconic name in the wine world, especially one so passionate about the world around us and all its natural beauty,” Whitney Bromberg, FLOWERBX CEO & Founder and Creative Floral Director for House of Wonder, said.
“In all our years of working with nature at the core of our business, ‘Perrier-Jouët House of Wonder’ has been one of the most unique concepts we’ve seen — bringing this ethereal world to life has been a one-of-a-kind experience, and we hope that all who walk through its doors will feel the same inspiration to connect with nature.”
Perrier-Jouët is also partnering with FLOWERBX and Cocktail Courier to offer a premium gifting offering featuring a bespoke paper bouquet and Perrier-Jouët Blanc de Blancs, available around the country for a limited time starting Nov. 30. New Yorkers can also enchant their friends and family with this unique champagne and flower offering with Perrier-Jouët and FLOWERBX arrangements, all delivered sustainably same-day in Manhattan by DoorDash on Perrier-Jouët flower-powered bikes from Nov. 30 through Dec. 2.
The “Perrier Jouët House of Wonder” exhibition and Cocktail Courier gifting offering come as part of the US rendition of “Fill Your World With Wonder,” live in the United States November-December 2023 across paid social, immersive OOH, experiential, owned and earned touchpoints. The global campaign debuted in Tokyo last month.
“Perrier-Jouët’s centuries of dedication to the intersection of art, nature, and Champagne is something worth celebrating during this festive time of year,” Kristen Colonna, Vice President Marketing Accelerator, Pernod Ricard USA said. “An appreciation for nature as art is core to Perrier-Jouët’s DNA, and our vision for a more sustainable future is something that starts at our vineyards in Champagne. We are proud to bring this message all the way from the Maison in France to champagne lovers in the US with an ingenious 360 activation that immerses consumers into the floral-filled world that is Perrier-Jouët.”
The ode to flowers expresses Perrier-Jouët’s positive vision for a better, more sustainable future and inspires consumers to connect with nature this holiday season
As Maison Perrier-Jouët takes actionable steps toward a more sustainable future in Champagne and beyond, last month announced a new sustainability initiative coordinated by the Mission Coteaux, Maisons et Caves de Champagne-World Heritage — an association created by UNESCO — dedicated to enriching biodiversity in Champagne through the creation of reservoirs and ecological corridors. This new project adds to the environmental efforts carried out by Perrier-Jouët in Champagne for more than a decade, namely an experimental regenerative viticulture program deployed on 32 hectares of its vineyard with the aim of extending it to the entirety of its vineyard by 2030.
This winter, Perrier-Jouët will also return to Design Miami in December, revealing its latest artistic partnership with Fernando Laposse — “The Pollination Dance.” The artistic partnership is another illustration of art and nature as one. Through a live exhibition at Design Miami and limited-edition giftset offering, Perrier-Jouët in partnership with Laposse extends its desire to inspire people to rethink their relationship with nature through a piece that illustrates humankind as the same importance as all other species on Earth.
The story of Maison Perrier-Jouët begins in 1811 with Pierre-Nicolas Perrier and Rose-Adélaïde Jouët, a young couple united by their shared love of art, nature, and Champagne. They passed these passions on to subsequent generations, notably their son Charles, who (like his father) was an avid botanist and horticulturist known to advocate natural methods of viticulture. Nurtured over the centuries, this relationship with nature continues, inspiring Perrier-Jouët at each stage in the elaboration of its wines. In 1902, this inspired Emile Gallé, one of the pioneers of the Art Nouveau movement, to decorate a Perrier-Jouët magnum with the Japanese anemone motif, which would ultimately become the emblem of the House. This motif is carried throughout the campaign and its message it all starts with a flower, serving as a visually poetic reminder of the role of the flower in our Earth’s ecosystem.
About Maison Perrier-Jouët
Maison Perrier-Jouët was founded in 1811 from a couple’s shared love of nature and passion for art. From the start, they chose the Chardonnay grape variety as the signature of the House, defining the floral style which sets Perrier-Jouët champagnes apart. Today, art and nature remain an endless source of inspiration, guiding our every action and creation: the way we tend our vines, craft our wines, and share our vision of the world.