Mionetto, having conquered 33% of market share in the last year 2024, has established itself as the leading brand of Prosecco in Germany. The Valdobbiadene winery, thanks to an eye always turned towards innovation and quality, confirms its constant commitment to writing important pages in the history of the most famous Treviso bubbles, bringing the authentic Italian spirit to the world. And 2025 opens with the debut of the new logo and a renewed visual identity.
Mionetto: the reasons for success in Germany
The result achieved by Mionetto in Germany is as much linked to an effective distribution policy that contributed to significantly strengthening the brand’s presence in the country, as to the intense teamwork resulting from a fruitful collaboration between the Mionetto team and corporate partners.
The goal now is to consolidate and further expand the market leadership through high-impact initiatives aimed at different consumer targets.
“This extraordinary achievement is the result of wise, effective and coherent international management of the brand and targeted local marketing strategies, such as a high-impact digital campaign starring the well-known German top model and presenter Rebecca Mir, in addition to the introduction of innovative products such as Mionetto 0.0% and Mionetto Aperitivo, available in both alcoholic and non-alcoholic versions”, commented with satisfaction Paolo Bogoni, Chief Marketing Officer and Management Board Executive of the Valdobbiadene company.
The new logo debuted at Wine Paris 2025
In Paris, Mionetto inaugurated its first participation at the fair by presenting itself with a renewed logo that reflects the pillars of the brand such as territory, tradition, history and Italianness, telling a 137-year-long story through an accurate design that underlines the premiumness of the brand and its refined character.
The new logo, inspired by Mionetto’s original symbols, maintains the oblique element inclined at 27 degrees, a tribute to the steep Prosecco hills of the Valdobbiadene area, and the orange color, synonymous with optimism, harmony, contemporaneity and trust. Finally, the Italian identity is revealed through an impactful payoff that perfectly combines the land of origin and the date of foundation.
This new design is not just a question of look but expresses Mionetto’s desire to look to the future with an authentic and distinctive imprint, bringing tradition into the future.
For the Valdobbiadene winery, Wine Paris and ProWein are an important international showcase. An opportunity to confirm its role as a reference in the sector and its ability to anticipate market trends with products that combine authenticity and creativity.
The absolute protagonist will be the Prosecco Doc Treviso Brut from the Prestige Collection, the best-selling Mionetto sparkling wine in the world. With its bright straw yellow color, the fruity scent of golden apples and notes of honey and acacia flowers, it embodies the elegance of the Italian style of life, in its unmistakable orange guise.
Representing the brand’s most recent innovations will be Mionetto Aperitivo, in both the alcoholic and non-alcoholic versions. An exclusive recipe based on citrus fruits and selected botanicals, perfect for combining with Mionetto Prosecco for a perfect Spritz or with Mionetto 0.0% Sparkling Alcohol Free for a zero-alcohol cocktail.
With its new visual identity and an increasingly dynamic portfolio, Mionetto is ready to conquer the international scene by offering a journey into taste and excellence to professionals and enthusiasts of good drinking.
