Christophe Juarez, CEO of Terroirs & Vignerons de Champagne (TEVC), announces a new phase in the Group’s commercial development, consolidating the global activity of its extensive brand portfolio, which includes Champagne Nicolas Feuillatte, Castelnau and two Reims-based Negociant Houses, Abelé 1757 and Champagne Henriot. “Business development is a key strategic focus, and optimising the growth of each of our Champagne Houses among importers in five continents is vital to our company,” he explains. “To meet international targets and achieve 50% of turnover outside France, we need to consider every possible strategic and operational approach”. Following this goal, Christophe Juarez has decided to enhance the Executive Board with the introduction of a new role, Group Head of Business Development, charged with supporting sales teams in relation to exploring new business and potential partnership opportunities of future interest to the Group. The new role, reporting directly to Christophe Juarez, has been entrusted to Guillaume Deglise, and is effective from February 12th, 2024. In addition, having taken up the role of Managing Director of Champagne Henriot since its acquisition by TEVC in September 2023, Christophe Juarez believes the autonomy of the Reims-based House is key to its successful expansion, and to this end has appointed Guillaume Deglise as the new Managing Director, also with effect from February 12th, 2024. The Executive Committee at Champagne Henriot remains unchanged.
Who is Guillaume Deglise, the new Managing Director of Champagne Henriot
Guillaume Deglise joins the Group with extensive experience in the wine trade, notably with Bollinger and Laurent-Perrier.
Former Chief Executive of Vinexpo for more than five years, his management experience has extended to Burgundy with Albert Bichot, and latterly Bordeaux with Domaines Barons de Rothschild (Lafite).
Within the remit of this recent role, he managed a significant network of importers spanning more than 100 countries across three continents and led a multi-brand commercial approach of prestigious estates.
About Terroirs & Vignerons de Champagne
TEVC is the leading Champagne Cooperative Union comprising 82 cooperatives representing 6,000 growers across 2,750 hectares. It is best known as the Group behind the Nicolas Feuillatte label, the leading Champagne brand by volume in France and third worldwide.
Established in 1972, the Union acquired the fifth oldest Champagne brand – Abelé 1757 – in 2019 and launched an ambitious premiumisation strategy. Coming into effect on 31 December 2021, the merger with Cooperative Régionale des Vins de Champagne, owner of Castelnau, saw the two entities join forces under a new name: Terroirs & Vignerons de Champagne.
On 29 September 2023, the group also acquired Champagne Henriot, a Reims- based Negociant House established in 1808.