The world of dealcoholized and Low Alcohol wines makes its entrance at Vinitaly 2025. The pilot project that aims to expand the contents of the International Wine and Spirits Exhibition, scheduled for its 57th edition at Veronafiere from 6 to 9 April, started in Jeddah. No-Low alcohol (NoLo) wines are officially joining the offer, as reported in the announcement made in the Saudi city by the top management of the trade fair Spa during the masterclass “Italian Grapes Reimagined: an Alcohol free Tasting Experience”.
“Vinitaly is a crossroads of trends that it has always intercepted, monitored and analysed in order to enhance services and contents for our exhibiting companies and for the sector”, underlines the President of Veronafiere, Federico Bricolo. “In this perspective, from this year, NoLo wines are joining the programme of the event for the first time to strengthen the role of Vinitaly, which opens new markets and faces the challenges of evolving demand”.
The No-Low Alcohol Wines Program of Vinitaly 2025
A tasting entirely based on dealcoholized wines and zero alcohol cocktails, organized by Vinitaly on the occasion of the promotional stop of Amerigo Vespucci in Jeddah, Saudi Arabia. An event-prologue to the next Vinitaly 2025 that is part of the development plan of the event that thus aims to complete the assets of the only trade fair brand promoting Made in Italy wine.
“The pilot project that ranges from the product to training to dedicated technology”, explained the general director of Veronafiere, Adolfo Rebughini, “will be consolidated in the next editions, becoming structural. The aim is to represent a complementary market to denomination wines that are growing strongly on a global scale and to enhance the competitiveness of Vinitaly in a phase of profound transformation of the sector”.
To date, the “dealcoholized” program of Vinitaly 2025 includes two focuses, “Zero alcohol and market expectations” on April 8 and “Technology 0.0: production and innovation compared” on April 9, created in collaboration with Unione Italiana Vini and with the support of the Uiv – Vinitaly Observatory for the reading of the evolution of this segment of the market.
On the exhibition front, Vinitaly 2025 will present a wine shop dedicated to dealcoholized wines, with an exclusive serving counter and with NoLo wines also starring in the cocktails of the Mixology pavilion.
