On 27 and 28 October, Fine Italy returns: the B2B marketplace dedicated exclusively to wine tourism, building on the success of its first edition, which in 2025 generated over 1,440 targeted meetings between 76 exhibitors and 74 buyers from 24 countries.
The format — created through the collaboration between Riva del Garda Fierecongressi and Feria de Valladolid — confirms its international vocation thanks to an exhibitor lineup representing Emilia‑Romagna, Piedmont, Puglia, Sardinia, Sicily, Trentino–Alto Adige, Veneto and a delegation from Spain.
Buyers from Central and Eastern Europe, Northern Europe, the United States, Central and South America are expected for two days of business matching, conferences and round tables within the Be Fine program, featuring European speakers and high‑profile case studies. Strengthening the strategic role of the event are the patronages of the Ministry of Tourism, ENIT and the main industry associations, together with the support of Trentino’s territorial partners.
A marketplace that grows and speaks an increasingly international language
The market’s response to the new edition of Fine Italy confirms the central role of wine tourism in today’s travel landscape. The presence of wineries and territorial collectives from some of Italy’s most renowned destinations reflects a sector in full momentum, ready to seize new development opportunities. Spain’s participation — the result of synergy with Feria de Valladolid — adds an additional layer of internationality to a format designed to build solid, long‑lasting connections between producers, territories and tourism operators.
The value of the event is highlighted by Alessandra Albarelli, General Director of Riva del Garda Fierecongressi:
“Wine is one of the most dynamic segments of international tourism and, counter to the decline in global wine consumption, continues to grow. In Italy, 2025 saw more than 13 million wine tourists and over 20 million related overnight stays. In this context, Fine Italy responds to a real need: in a single event, demand meets the wine tourism offering and Europe’s top destinations, with the opportunity to learn, exchange ideas and build relationships that last over time.”
Alongside international buyers, Fine Italy can count on the support of leading institutions: from the Ministry of Tourism to ENIT, as well as Agivi, Aite, Associazione Nazionale Città del Vino, Fiavet, Fivi, Slow Food and Unione Italiana Vini. At the territorial level, support comes from the Autonomous Province of Trento, Garda Trentino, Trentino Marketing and technical partners including Great Wine Capitals, Movimento Turismo del Vino, Wine Tourism Hub and Hospitality – Il Salone dell’Accoglienza.
Business matching and high‑value content: a winning formula
The heart of the format remains its concreteness. Fine Italy stands out for a system of cross‑preferences that allows buyers and exhibitors to meet in fast, effective daily business‑matching sessions. The exhibition area is designed to encourage networking and make every meeting truly productive.
Alongside B2B appointments, the Be Fine program offers national and international conferences, workshops and round tables dedicated to the development of wine tourism. The direct involvement of travel agencies and tour operators allows the sector to be analyzed from complementary perspectives, while the most advanced tourism destinations share strategies and successful projects. Among the most anticipated case studies is Saint‑Émilion, the first wine region to be included on the UNESCO World Heritage List and now a global model thanks to the strength of its wine tourism offering.
How to participate and who organizes Fine Italy
Registration is officially open and access is reserved for industry professionals: tour operators and agencies specializing in wine & food or tailor‑made travel, Destination Management Companies, travel consultants, venue finders and event organizers. Participation requires completing the form available on the official website.
Behind Fine Italy stands the expertise of Riva del Garda Fierecongressi, an organization that for over fifty years has led the planning of international trade fairs, medical‑scientific congresses and corporate events. The company manages key local venues and operates with ISO 20121 certification, ensuring high standards and a strong focus on sustainability. Alongside it, Feria de Valladolid brings consolidated know‑how in international event organization, with a calendar that includes Intur, Agraria and Shooting Locations Marketplace.
