The annual charity auction organised by Sotheby’s ended on 21 September with the sale of 12 exclusive lots during the 15th edition of Vendemmia d’Artista. Double Magnums, Imperials and a sole 9-litre Salmanazar went under the hammer at the auction, accentuated by the artistic labels designed by Joseph Kosuth, who was invited to interpret the vintage’s character, “La Proporzione” (Proportion). All the bottles help to support, as has been the case since 2019, the “Mind’s Eye” project by the Solomon R. Guggenheim Foundation, aimed at enabling accessibility to art for the blind and people with low vision. This year, Ornellaia has donated 300,000 dollars in favour of the program.
Giovanni Geddes da Filicaja, CEO of Ornellaia, comments: “We are proud to meet with such success among wine and art enthusiasts. Vendemmia d’Artista has become an essential event for collectors, conveying quality, beauty and solidarity.”
This is the fifth year that Ornellaia has donated the profits from the Vendemmia d’Artista project to the “Mind’s Eye” program while the Bolgheri-based winery has collected and donated more than 2.5 million euro to a range of international museums since the start of the project.
About Ornellaia
The name Ornellaia conjures up the authentic expression of the beauty of Tuscany. The estate is situated along the Tuscan coast, a short distance from the medieval town of Bolgheri and its iconic cypress-lined approach.
Ornellaia Bolgheri DOC Superiore and Ornellaia Bianco are the estate’s top wines, ensued by the second vin Le Serre Nuove dell’Ornellaia, Le Volte dell’Ornellaia and the white Poggio alle Gazze dell’Ornellaia.
The team’s dedication, in addition to optimal geological characteristics and an exemplary microclimate, has resulted in critical acclaim and public success within Italy and internationally.
Ornellaia Vendemmia d’Artista
The Ornellaia Vendemmia d’Artista projects celebrates the exclusive character of each new vintage of Ornellaia. Every year, starting with the release of Ornellaia 2006, a contemporary artist crafts a site-specific artwork and a set of limited-edition labels inspired by a word chosen by the technical team to describe the new vintage.
A label styled by the artist features on one of the six 750ml bottles in every case of Ornellaia. The project also includes a limited edition of 111 large-format bottles (100 Jéroboams – 3 litres, 10 Imperials – 6 litres and 1 Salmanazar – 9 litres), which are numbered and signed by the artist. Every year, a selection of these bottles is auctioned by Sotheby’s and the profits go to support the Mind’s Eye program by the Solomon R. Guggenheim Foundation.
Joseph Kosuth’s art for Vendemmia d’Artista: La Proporzione project Profits from the lots go to the Mind’s Eye project by the Solomon R. Guggenheim Foundation
In 2020, nature and humanity combined to craft a perfect ‘proportion’ of elegance, power and complexity. In order to interpret this correspondence, the leading American conceptual artist and theorist Joseph Kosuth created a set of works based on the word “vino” and a quote from Vitruvius’s De Architectura (31.3).
The 750ml bottle features the English version of the phrase engraved on the paper. For the 100 double magnums, the etymology of the word “vino” is embossed on the bottle, while each of the unique 10 Imperials sees the etymology engraved onto the glass. One branch is accentuated in white and the quote from Vitruvius is translated in the highlighted language or one of its modern descendants: Albanian, Serbo-Croatian, Latin, Italian, Hindi, Hebrew, Modern Greek, Irish, German and Armenian. For the Salmanazar, the etymology and quote from Vitruvius below are in English and the highlighting applied to the bottle is in platinum.
The quote from Vitruvius taken from De Architectura (3.1.3) engraved in various languages on the various formats of Vendemmia d’Artista Ornellaia 2020 is: “La proporzione non è altro che la possibilità di commisurare, secondo un modulo fisso, le singole parti di un’opera e l’insieme nel suo complesso; da questo nasce il calcolo simmetrico” (Vitruvium, Migotto, 1990).
