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Rosso di Montalcino, the increase in the vineyard is official: what changes

Green light to increase the Rosso di Montalcino vineyard. This was decided by the Tuscany Region which formally ratifies the expansion of the surface area that can be claimed for the D.O. approved by the assembly of members of the Brunello di Montalcino wine consortium last December. The news arrived in conjunction with Red Montalcino, the event organized by the consortium dedicated to the contemporary Red wine of the Denomination which took place on Friday 21 June at the Fortress of the Tuscan village.

“The Region’s resolution comes precisely on the occasion of the 40th anniversary of Rosso di Montalcino”, underlines the president of the Consortium, Fabrizio Bindocci. “Our producers will thus be able to officially expand their production in order to respond to the growing market demand, including international ones. In fact, Rosso is a versatile product, ready to drink but also suitable for aging. A wine that winemakers have always believed in and which is now also getting the right recognition from buyers and consumers.”

The DOC vineyard, currently 519.7 hectares, could be increased to 364 hectares, equal to +60%. Furthermore, the expansion will not involve the planting of new vineyards: the additional hectares that can be claimed are in fact already part of the maps of the territory as a share of vineyards cultivated with Sangiovese but free from quota registers. In terms of bottles, the potential additional production of Rosso will be just over 3 million which will be added to the current average of around 3.6 million pieces per year.

Green light to increase the Rosso di Montalcino vineyard. This was decided by the Tuscany Region which ratifies expansion of the surface area
Montalcino, Tuscany, Italy

What future for Rosso di Montalcino: in search of an identity far from Brunello

A birthday, the one that celebrates the first 40 years, which therefore outlines new objectives for Rosso di Montalcino, leading to profound reflections in a particularly challenging scenario of evolution of consumption, especially for red grape wines.

From a successful wine to a versatile, contemporary and rock product: this is the image we aim to offer. With the ambitious desire to assert its own identity by definitively leaving the shadow of Brunello.

It is a search for a “place in the sun”, in terms of positioning both on the domestic and international markets as well as image, which sees the Consortium committed to dictating a new step in the march of its second tip.

To this end, it is a story that is now increasingly focused on the stylistic and consumer versatility of Rosso di Montalcino, to be read as a young and at the same time long-lived expression of one of the most suitable territories in the world.