A 12‑day journey, five walk‑around tastings and a luxury ship transformed into an international hub for Italian wine. Milano Wine Marketing is launching the first Italian Wine Cruise for spring 2027, an exclusive format that blends business, networking and access to key Northern European markets. From 26 May to 6 June 2027, 35 selected wineries will board the Celebrity Eclipse by Celebrity Cruises to present their labels to importers, restaurateurs and traders from five strategic countries: Norway, Sweden, Estonia, Finland and Denmark. The tour will depart from Amsterdam and reach Oslo, Skagen, Stockholm, Tallinn, Helsinki and Copenhagen, with five professional 4‑hour tastings hosted in the ship’s conference room. The initiative is designed to optimise time and resources while expanding the wineries’ client portfolios in high‑spending markets increasingly interested in quality Italian wines.
An exclusive format to reach five markets in one single trip
The Italian Wine Cruise offers wineries direct and concentrated access to Northern Europe’s most receptive markets, traditionally attentive to Italian production. As Paola Bacchetti, Co‑Founder & CEO of Milano Wine Marketing, explains, the itinerary allows wineries to maximise commercial impact through targeted walk‑around tastings and selected B2B meetings. The experience aboard the Celebrity Eclipse adds an extra layer of exclusivity, creating the ideal environment to engage with qualified operators and build long‑lasting relationships.
A partnership sailing toward new opportunities
Celebrity Cruises is the official partner of the initiative and will welcome guests aboard the Celebrity Eclipse, a luxury ship featuring double balcony cabins, All Inclusive service and full board. Michael W English, Head of Business Development – EMEA at Celebrity Cruises, expresses great enthusiasm for the collaboration, describing it as one of the strongest partnerships the company has ever established. The shared journey with Milano Wine Marketing has laid the foundation for an event poised to become a benchmark in the international wine business landscape.
All the coordinates of the Italian Wine Cruise 2027
The cruise will depart on 26 May from Amsterdam and continue to Oslo, Skagen (with visit), Stockholm, Tallinn, Helsinki and Copenhagen. In each of the five cities — except Skagen — a 4‑hour walk‑around tasting will welcome local operators. Participating wineries will have the opportunity to showcase their labels in a professional and highly curated setting, taking advantage of a format that brings five strategic markets together in a single journey.
For information and bookings: milanowinemarketing.com
