2025 begins with encouraging results for Salvaterra, which in the first six months of the year recorded 5% growth compared to the same period in 2024, confirming its ability to grow consistently and sustainably both in foreign markets and in Italy. Rooted in the heart of Valpolicella, at Villa Giona, amidst centuries-old vineyards and a forward-looking winemaking tradition, the winery is an ambassador for a unique terroir. Producing nearly 3 million bottles annually, distributed in over 50 countries, the company is now a dynamic enterprise, part of the Veraison Group, an international player that brings together top Italian wineries with the goal of creating value and competitiveness on a global scale. Against this backdrop of growth, Salvaterra welcomes Silvia Minoccheri as its new Head of Sales and Marketing.
Who is Silvia Minoccheri, Salvaterra’s new Sales and Marketing Manager
With over twenty years of experience in the wine industry, Silvia Minoccheri has built a solid career path that has seen her play a leading role in leading companies, from historic private brands to large cooperatives.
After starting out at companies such as Zonin and Bisol, she led commercial development projects for Viticoltori dell’Acquese and subsequently for Casal Thaulero – Citra Group, where she rebuilt the product portfolio, created a sales network in Italy, and opened over 10 foreign markets, working on major international communications and marketing projects.
In recent years, she has held key roles at Vi.V.O Cantine and Cantina Valpolicella Negrar, strengthening her experience in managing Italian and foreign markets and consolidating strategic relationships in areas such as Europe, the USA, South America, and Asia.
At Salvaterra, Silvia Minoccheri will lead sales in Italy and abroad, overseeing marketing and hospitality. Her strategic vision and international approach will help shape an increasingly virtuous, innovative, and valuable future for the winery.
“With Silvia Minoccheri’s arrival,” comments Edoardo Freddi, CEO of Veraison Group, “the Salvaterra company is taking an important step in its growth and consolidation. Her experience, energy, and strategic approach will allow us to further strengthen Salvaterra’s role as an ambassador for Valpolicella around the world.”
