In the heart of the UNESCO World Heritage hills of Conegliano Valdobbiadene, Serena Wines 1881 is preparing to celebrate the upcoming holidays with an exclusive selection of gift packaging dedicated to its most iconic labels. For Christmas, the Serena 1881 Magnum (1.5 liters), available in four types from the range, now comes in a refined wooden case—perfect for enhancing the table on special occasions or as a gift for wine connoisseurs.
For those who prefer a more traditional format, the 0.75-liter bottle is offered individually in an elegant black cylindrical tube with gold details, ideal for a sophisticated present or a special dinner invitation. Finally, the 3-liter version is also available, presented in a wooden case designed for those who want to make a statement with a dramatic effect.
Medea, the premium bottle of Prosecco DOC Treviso Millesimato with its fresh and floral taste, also returns as a holiday highlight in the same refined black tube with golden decorations—perfect for adding a touch of personality and class to the winter table.
Serena Wines 1881: an Exclusive Packaging Collection for Holiday Toasts
For Christmas, Serena Wines 1881 introduces a line of elegant packaging designed to enhance its products and accompany the festive season with style.
With a family history spanning over 140 years, the company—led by fifth-generation Luca Serena—continues to promote the wine heritage of its territory, making Prosecco DOC and DOCG its most authentic and globally recognized ambassadors.
After revolutionizing the market in the late 1980s with the pioneering introduction of wine on tap, Serena Wines 1881 now invests in the bottled segment with a strategic brand repositioning.
The restyling of the Serena 1881 brand and international campaigns convey a new message: “Quality Times”, the desire to make every moment of life special—even the simplest ones.
“This new packaging line combines aesthetics and identity, confirming Serena Wines 1881’s commitment to telling its story through every detail,” emphasizes Luca Serena as he introduces the new holiday look. “Attention to every aspect of production and communication is part of our DNA, as is the strong bond with the territory and with sports—fields to which we are deeply connected and which we support with passion.”
