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Serena Wines 1881: a zero alcohol sparkling wine debuts at Prowein 2024

A great novelty for the international market, ready to make its debut at Prowein 2024. At the next edition of the Düsseldorf show, Serena Wines 1881 presents not only the recent launch Più Spritz, but also its first zero alcohol sparkling wine Serena 1881.

The new launch Più Spritz and the first zero alcohol sparkling wine

The next edition of Prowein 2024 is upon us. The international fair dedicated to the wine and spirits sector returns to Düsseldorf from 10 to 12 March, and as always is preparing to host thousands of producers and visitors from all over the world. A showcase that for Serena Wines 1881 still remains in first place in terms of commercial operations, consolidation of partnerships and creation of new networks aimed abroad.

Compared to the exports of Serena Wines 1881, in 2023 Germany reconfirms itself as the leader with 13.5 million in turnover and a 23% share of total exports, followed closely by France which last year recorded growth by 127%, earning the second step of the podium. The trend today is driven by Prosecco Doc Frizzante and Bianco Più Frizzante, with good performances also by the kegs (about 10% of exports to Germany) and the 0.2 liter bottles.

“The objective in the German market is certainly to increase the share of sparkling wines, a segment that positions us among the market leaders at a global level; it won’t be easy given the difficulties associated with their sale in the country, but it is a challenge that we welcome and that we want to win, starting with the new products that we are going to present in Düsseldorf”, comments Luca Serena, CEO of Serena Wines 1881.

Serena Wines 1881: he first zero alcohol sparkling wine debuts at Prowein 2024 with the new launch Più Spritz.

In pavilion 15 Stand A85 the Conegliano company will present itself to the German public with various new products representing the main segments of its large offering: from products designed for mixing and the catering industry, up to the highest positioned brands.

The new launch Più Spritz, the “ready to drink” aperitif in a keg, ready to be served, returns to the tasting tables. A new and trendy product by The Deer – the young and funky brand dedicated to those who love to enjoy every occasion of conviviality – which combines the pleasure of a drink with a moderate alcohol content with fresh and thirst-quenching aromas of orange and aromatic herbs. Più Spritz will also be the protagonist of Orange Party, the aperitif closing the first day of the event and open to friends, customers and the press. The appointment is for Sunday, March 10th at the Serena Wines 1811 stand starting from 5pm.

The other great novelty presented in Düsseldorf is the first zero alcohol sparkling wine from the Conegliano company which enriches the range signed by Serena 1881, the brand born from the impulse of Luca Serena, CEO and fifth generation of the family, to want to bring back into bottle the great passion that binds the family to the territory since 2009, a UNESCO heritage site. The alcohol free newcomer “Zero” is a product that certainly winks at exports and which finds in Prowein 2024 the ideal and most strategic stage to present itself to buyers.