One of the most glamorous and prestigious sporting events in the world was once again animated by the most famous Italian bubbles: those of Asolo Prosecco Superiore Docg, the smallest of the Denominations of the Prosecco area, signed by Villa Sandi. This year too, in fact, the Treviso winery led by the Moretti Polegato family was a partner of the Snow Polo World Cup St. Moritz, the most spectacular winter polo tournament, whose 40th edition took place last weekend, from 24 to 26 January, on the iconic frozen lake of the Alta Engadina. In a context in which conviviality and opportunities for meeting are traditionally accompanied by Champagne, the Venetian bubbles have established themselves as a symbol of the Italian lifestyle, ideal for sharing joyful, pleasant and light-hearted moments. To accompany the bubbles from beyond the Alps on the occasion of this special anniversary, the Asolo Superiore Docg Extra Brut Villa Sandi with a special limited edition label dedicated to the event, available from today on the company’s e-commerce channel.
“The 40th anniversary of the Snow Polo World Cup also represents an important milestone for us in a journey aimed at continuing to enhance and promote Prosecco, a wine that is a symbol of refinement in the world”, underlines Giancarlo Moretti Polegato, president of Villa Sandi.
The limited edition of Asolo Superiore Docg Extra Brut Villa Sandi next to Champagne for the Snow Polo World Cup St. Moritz
Refined and original, the precious limited edition bottle of Asolo Superiore Docg Extra Brut Villa Sandi for the Snow Polo World Cup St. Moritz, with shaded silver reflections obtained thanks to a special process, stands out for a label designed and created to seal the history of an international event born in 1985, today become an unmissable event in the international polo calendar.
“The partnership with the Snow Polo World Cup represents an extraordinary opportunity for us, allowing us to be part of a highly prestigious event,” explains Giancarlo Moretti Polegato. “St. Moritz, always an undisputed icon of winter tourism, welcomes guests from all over the world every year. An international stage where our bubbles, present in more than 130 countries, not only confirm themselves as a global lifestyle phenomenon, but stand out once again in a context of glamour and style. I am proud that our Asolo Prosecco Superiore is the protagonist of such an important, elegant and exclusive competition, which for most of its history has been accompanied only by bubbles from beyond the Alps”.
The limited edition, tasted in the exclusive Villa Sandi lounge area on the frozen lake, is available in the best hotels and restaurants in St. Moritz and from today also in the company’s e-commerce channel.
The now traditional bond that is being strengthened between Villa Sandi and the Snow Polo World Cup is a new privileged opportunity for visibility for the fine bubbles of Prosecco Superiore to assert themselves in a context full of charm, consolidating their presence in the Swiss hospitality and restaurant network.
