Wine Paris enters 2026 with a bold new approach, marking a turning point for the event and the entire beverage industry. From February 9 to 11, at Paris Expo Porte de Versailles, the show organized by Vinexposium will unveil a renewed format and an even more international vision. Three distinct universes—Wine Paris, Be Spirits, and the new addition Be No—create an ecosystem designed to interpret global trends, from alcoholic beverages to alcohol-free alternatives, offering the industry a space to read the market and shape the future.
“With Wine Paris, Be Spirits, and now Be No, Vinexposium presents a clear and targeted offering,” says Rodolphe Lameyse, CEO. “In a complex economic context, our responsibility is to provide clarity, unite energies, and chart a path toward a sustainable future.”
Wine Paris 2026: Italy Becomes the Leading Exhibitor After France
The 2026 edition reinforces Wine Paris’ central role: over 6,000 exhibitors from 60 countries and more than 60,000 visitors expected from 155 nations confirm the event as a global platform for producers and buyers.
Alongside major exporters—France, Italy, Spain, Portugal, and the United States—new players reflect the evolution of international trade: collectives from Croatia, Czech Republic, Romania, as well as Cyprus, Turkey, New Zealand, Bulgaria, and Germany.
Italy consolidates its strategic presence as the top exhibitor after France, occupying nearly one-fifth of the total exhibition area. Since 2019, Italy’s exhibition space has grown 4.5 times, with an additional +25% increase in 2026. Around 30 collectives and 25 regions will represent the country, showcasing names such as Masi, Tua Rita, Tenuta San Guido, Gaja, Allegrini, Piccini, alongside Ethica Wines, Saccheto, Fratelli Martini Secondo Luigi, and Istituto Grandi Marchi.
Spain continues its expansion with an impressive +55% increase in space compared to 2025, while Portugal confirms its position as the fourth-largest exhibitor. Germany strengthens its presence and achieves a significant milestone: becoming the leading exhibitor in the Be No area after France, with over 10 brands represented.
Meanwhile, attention shifts to emerging growth engines: India, Africa, and Latin America.
“Wine Paris’ global dimension expands every year,” notes Nicolas Cuissard, Wine Paris Director. “This geographic diversification creates real levers for export—and Italy plays a central role in this dynamic.”
More Space for No-Alcohol and New Wine & Spirits Trends
Launched in 2020, Be Spirits evolves in 2026 into a standalone event within the Wine Paris ecosystem. After hosting 300 exhibitors from 34 countries in 2025, the new edition will welcome collectives from Scotland, Mexico, Japan, the U.S., Ireland, and Australia.
The segment includes spirits, beers, ciders, sake, and RTDs, supported by experiential spaces such as the Infinite Bar and Be Spirits Stage. Italy will feature around 10 exhibitors, including Bottega, Nonino Distillatori, Mazzetti d’Altavilla, Antica Distilleria Quaglia, and emerging brands like Holywatergin, J.Rose, and Visionair Gin, plus two collectives (ICE and IDM Südtirol).
“Be Spirits Paris is much more than a trade show—it’s a community of creative players driving change in the industry,” says Audrey Marqueyssat, Director of Be Spirits and Be No. Visitor profiles confirm this: in 2025, 40% were importers/distributors, 18% retailers, 11% on-trade, 8% service providers, and 23% other professionals (producers, media, institutions).
Be No: The First Space Dedicated to Alcohol-Free Alternatives
A major innovation for Wine Paris 2026 is Be No, the first area entirely dedicated to alcohol-free alternatives, from dealcoholized wines to fermented and botanical beverages.
“With Be No, we are creating a universe of its own—a space open to creativity and exploration, where producers and brands present new approaches to alcohol-free consumption. This category complements existing ranges and opens new prospects for professionals,” explains Audrey Marqueyssat.
The tasting area will feature over 250 samples, while Be No Talks will explore trends and innovation. Italy will shine with four brands:
- Bella Drinks, pioneer of Glera-based alcohol-free sparkling wine
- Franc Lizêr by Lea Winery, an organic Friulian producer
- Marcati, a historic distillery
- Feral, an innovative startup
With the no-alcohol segment projected to grow by 10% annually through 2028 (IWSR), this category is now a structural driver.
“No-alcohol is a way to reach new audiences,” says Lameyse. “By structuring this category through Be No, we give it a clear and coherent space within the Vinexposium ecosystem.”
The Paris model will become a benchmark for other events in the network:
“What we consolidate in Paris is part of a 360° vision that we will develop across all our events,” concludes Lameyse. Vinexpo Americas, Vinexpo Asia, and Vinexpo India will integrate this segmentation starting in 2026, reinforcing Vinexposium’s role as a global platform for industry evolution.
