The Friuli Bianco Doc from Marco Felluga arrives at Vinitaly with a completely renewed identity. The new graphic design, conceived and signed by Ilaria Felluga, introduces an essential and contemporary language that places the denomination at the center and tells the story of the wine through immediate symbols: geometric shapes recalling grape, table and glass, bold colors, and a signature that remains the guiding thread between past and future.
The project accompanies a wine that stays true to its nature — fresh, elegant and savory — yet opens to a more contemporary vision, also thanks to a slightly reduced alcohol level to meet new consumption styles. An evolution that marks a clear generational shift and a strategy aimed at making Friuli Bianco more accessible and closer to today’s consumers.
A design that expresses territory and modernity
The restyling was created with a precise goal: to enhance the Friuli Bianco Doc denomination by making it the protagonist of the label. The new visual identity uses an essential graphic code built on three geometric shapes that evoke the world of wine and conviviality. The circle recalls the grape, the square the table, the triangle the glass. Simple elements, yet capable of creating an immediate and modern language.
Continuity with the winery’s history is entrusted to the “Just Molamatta” signature, which remains at the heart of the project. “Molamatta” refers to the hills where the grapes originate, while “Just” underscores the intention to offer a direct, enjoyable and spontaneous wine. It is a way of expressing an identity that evolves without losing its roots.
A Friuli Bianco faithful to its territory, yet more contemporary
The wine maintains the profile that has made it a benchmark for the denomination. Freshness, elegance and marked sapidity define a balanced sip enriched by notes of apple and pear. The decision to slightly reduce the alcohol level responds to a contemporary need: offering a versatile, immediate white wine suited to more mindful consumption.
This stylistic evolution reflects the vision of Ilaria Felluga, who now leads Marco Felluga and Russiz Superiore with a concrete, market‑oriented approach. The sixth generation of the family interprets the generational transition with a new sensitivity, able to engage today’s consumers without betraying the history of a winery whose roots stretch back over 150 years to Istria.
A new phase for Marco Felluga and Russiz Superiore
The debut of the new Friuli Bianco Just Molamatta marks an important moment for the winery. Alongside this release, visitors to Vinitaly will also be able to discover the new vintages of Marco Felluga wines — including Mongris Pinot Grigio Collio Doc — and of Russiz Superiore, an estate that shares with the parent winery a vineyard heritage of great value.
Marco Felluga’s vineyards extend across four areas of the Collio, while those of Russiz Superiore surround the Capriva del Friuli estate in a single body. Two complementary souls expressing elegance, complexity and a long family tradition, now further supported by the partnership with Tommasi Family Estates.
The new Just Molamatta thus becomes the symbol of an evolutionary phase that looks decisively ahead while preserving the dedication that has always defined the Felluga family.
