Umbria Top opens the 2026 trade fair season with Wine Paris, Slow Wine Fair Bologna and Vinitaly, promoting Umbrian wines under the theme “Umbria: Lifestyles and Vine Styles”.
A strategic start at Wine Paris
First of all, the year begins with Wine Paris & Vinexpo Paris, from 9 to 11 February 2026.
The event confirms its role as a global benchmark for the wine trade, welcoming professionals from 155 markets. In this context, Umbria Top will exhibit at Hall 2.1, Stand D110, presenting ten emblematic Umbrian wineries. Among them are Antonelli San Marco, Lungarotti, Scacciadiavoli, Barberani and other key territorial players.
According to Umbria Top President Massimo Sepiacci, presence in Paris holds both symbolic and concrete value. Indeed, each bottle becomes a narrative tool, telling the story of Umbria through wine and people.
“Lifestyles and Vine Styles” as a shared vision
The guiding theme “Umbria: Lifestyles and Vine Styles” will shape all 2026 promotional activities. It links the vine and life itself, blending wine production with authentic regional lifestyles.
Moreover, the concept highlights sustainability, diversity and the experiential value of Umbrian wines. As coordinator Gioia Bacoccoli explains, early-year fairs strengthen positioning and support enotourism development.
From Italy to global markets
After Paris, Umbria Top will attend Slow Wine Fair in Bologna and Vinitaly 2026 in Verona. These events will further enhance visibility and commercial relationships across the wine supply chain.
Beyond Europe, the OCM Wine project targets markets including the United States, Japan and China. Thus, Umbrian wines continue expanding their international presence through structured promotional strategies.
