The perfect Champagne for summer 2024, to be served strictly with ice, has two faces: those of Veuve Clicquot Rich and Rich Rosé, new creations capable of combining fresh and fruity flavors while remaining faithful to the style of the Maison that for over 250 years has combined its winemaking expertise with an exclusive and sunny art de vivre. An effortless chic lifestyle, inspired by its joyful yellow, the color of the sun, which in this hot Italian summer season enlivens five dream vacation locations. These are the Sun Clubs, destinations where you can celebrate the “dolce vita” with maximum style and in the most relaxed of atmospheres.
In Italy, the art de vivre of Veuve Clicquot thus finds its place, bringing its elegant refinement, from Langosteria in Paraggi to Pesce Terrazza in Forte dei Marmi, from Gianni’s Boat in Capri to Phi Beach in Baja Sardinia, up to the heart of the capital, at the W Rome.
A different way to drink Champagne
A new way to drink Champagne, easy and pleasant to drink as temperatures rise, thanks to two new creations created specifically for when the sun shines high in the sky. Veuve Clicquot Rich and Rich Rosé are, in fact, Cuvées created to be served with real spheres of ice (or very cold) capable of capturing “the sun in your glass”.
Thanks to the tailor-made assembly and the specific “liqueur de dosage”, they present a delicate pleasantness on the palate thanks to the notes of red fruits and light spices that blend perfectly with their sweetness.
From their very names, these two new products tell of a singularity that recalls the history of the most well-known and loved French bubbles. In fact, as far back as 1877, the term “Rich” made its appearance on the labels of Veuve Clicquot to distinguish sweet Champagne from the dry one, presented with a yellow label. Today, the choice to keep the name in homage to the decidedly rich taste that characterizes the two new Cuvées.
Added to this is a sophisticated aesthetic, inspired by the atmosphere of the French Riviera, enriched by the sustainable commitment that gives a “zero plastic” bottle, from the capsule to the label.
Veuve Clicquot Rich and Rich Rosé: the new summer 2024 wines to be served strictly with ice
Perfect for enjoying at any time, Veuve Clicquot Rich and Rich Rosé are the ideal pairing by the pool in the eternal magic of a long sunny afternoon with friends or fully enjoying the moment at a crowded dance party at sunset.
Veuve Clicquot Rich combines a bouquet of exotic and orchard fruits, including pineapple, mango and Mirabelle plums, with the freshness of lemongrass and peppermint. Veuve Clicquot Rich Rosé brings together red fruits, ranging from strawberries, raspberries and redcurrants) with exotic and peppermint notes.
What distinguishes their profile from the iconic Yellow Label is a higher percentage of Meunier, which adds roundness and different aromas to the blend. The two Cuvées, composed mainly of Pinot Noir, fall into the category of sweet Champagnes, with the dosage that has however been reduced to 55 grams of sugar per liter compared to the versions of the past.
An evolution, this last one, that winks at the request for an “easy to drink” bubble at any time of day, regardless of the occasion or moment. The secret of Veuve Clicquot Rich and Rich Rosé, after all, lies precisely here: in the possibility of enjoying these Cuvées as and where each one wishes, without ties or impositions of any kind.
With a glass of Champagne in one hand (Rich, bien sûr!) and a popsicle, an ice cream cone or a snack in the colours of the Sun Club in the other, the metropolitan routine is already a thousand miles away and enjoying the summer and the holidays to the fullest is simply all that matters and remains to be done.
