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Vinitaly arrives at the European Parliament in Brussels with a record-breaking 2024 edition

Vinitaly protagonist at the European Parliament in Brussels, where it arrives to present the 2024 edition (at Veronafiere from 14 to 17 April), number 56, characterized by some records: 1,200 top buyers, up 20% on the 2023 edition and 70% compared to two years ago. Also participating in the press conference to present the event were Ignacio Sánchez, general secretary of CEEV (European Committee of Vitivinicultural Companies) and John Barker, general director of OIV (International Organization of Vine and Wine).

“This is the first presentation of Vinitaly that we are making at the European Parliament, which is the nerve center of Community politics, with the aim of contributing to shining a further spotlight on Italian wine, which has its global promotion trade fair brand in Vinitaly ”, said the president of Veronafiere, Federico Bricolo. “With this promotional logic we also recently completed a world tour that lasted over a semester to make a thoughtful selection of the main buyers to invite to Vinitaly. The target has been reached but in addition to the numerical success we expect above all a very positive response in terms of the quality of the demand represented. A job that is also possible thanks to the collaboration and support of the Italian government, the Ministry of Agriculture and Food Sovereignty, the Ministry of Made in Italy, the Embassies and the institutional bodies responsible for promotion, Ice Agency first and foremost. A system of relationships thanks to which Vinitaly has strengthened its know-how, activating an increasingly close sharing program with players in the sector on a global scale”.

Vinitaly arrives at the European Parliament in Brussels with a record-breaking 2024 edition at Veronafiere from 14 to 17 April

Vinitaly 2024: rendez-vous in Verona from 14 to 17 April

For Vinitaly 2024, the protagonists of foreign demand selected, invited and hosted in Verona come from 65 countries, to which will be added – according to estimates – around 30 thousand foreign operators who will come to Vinitaly from over 140 countries.

The largest contingent of guests remains the United States with over 15% of attendance, followed by 3 other strategic non-EU locations: Canada, China and the United Kingdom, which together account for 23% of arrivals. At macro-regional level, the largest audience of top buyers comes from North America and Europe (each with an incidence of 26%), followed by Asia and Oceania (23%), Eastern Europe (13%). ), Central and South America (7%) and Africa (4%). Overall, the 65 countries represented are worth 95% of the total made in Italy wine exports.

“There is a strong belief”, added the CEO of Veronafiere, Maurizio Danese, “that we can do a lot in favor of a sector of which we feel an integral part. In certainly not an easy period, we feel even more obliged to give the right answers to those who invest in the fair. The first key word is undoubtedly business, the second is awareness of a strategic capital, as well as an identity one, for the Italian and European economy increasingly under the lens of alarmist theses. For this reason, on the occasion of the first national Made in Italy day on 15 April, together with the Minister of Agriculture, Francesco Lollobrigida, we will present the research entitled “If you take away wine from Italy, a dive into the half-empty glass”. A study, carried out by the Uiv-Vinitaly Observatory and Prometeia, on the impact that the Bel Paese would suffer in socio-economic, tourist and identity terms from a hypothetical disappearance of wine from Italy”.

At the 56th edition of Vinitaly, the exhibition center is sold-out with over 100 thousand square meters and 4,000 exhibiting companies. At the same time, the 28th edition of Sol, International olive oil trade show (area C), Xcellent Beers (area I) and the 25th Enolitech, international exhibition of technologies for the production of wine, oil and beer (pavilion. F).