Who will be the next Italian Wine Ambassador? The answer will come in Verona from April 15 to 19, 2026, when the Vinitaly International Academy (VIA) hosts the prestigious Italian Wine Ambassador Certification Course—a global benchmark for education on Italian wine. This intensive program, open to students and wine professionals worldwide, includes four days of in-person lessons, masterclasses, and tasting sessions, followed by a final exam. Successful candidates will join an international network of certified experts, gaining a credential that adds significant value to a career in the wine industry.
A Training Program of Excellence
Now in its 34th edition, the VIA course begins on the last day of Vinitaly 2026 (April 12–15). The structure includes:
- Module 1: Online theoretical lessons
- Module 2: Four days of immersive training and tastings at VIA headquarters in Verona
The goal is clear: to train highly qualified ambassadors capable of promoting Italian wine across global markets.
“The program focuses on Italy’s native grape varieties, analyzed region by region, with attention to geology, history, terroir, and denominations,” explain VIA organizers. This 360-degree approach connects viticulture and enology with Italian cuisine, tradition, and culture.
Consortia and Masterclasses: Territory at the Core
The 2026 edition will feature prestigious Italian wine consortia, offering students hands-on experiences through dedicated masterclasses. Confirmed supporters include:
- Consorzio per la Tutela del Franciacorta
- Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG
- Consorzio Tutela Vino Custoza DOC
- Consorzio del Vino Brunello di Montalcino
Vinitaly International Academy: Applications Now Open
Registrations are already open on the Vinitaly International Academy official website. For details on the program and enrollment, visit the VIA site.
With this course, Verona reaffirms its role as the capital of wine culture, offering training that combines expertise, experience, and global networking. An unmissable opportunity for those aiming to become leaders in the world of Italian wine.
