Directly from the Crystal Valley – in the Czech Republic, about 100 kilometres from Prague – Vinolok is reaffirming its role as a pioneering company in the field of glass closures for wine and spirits. With over 20 years of expertise, this region nestled between the Jizera and Lusatian Mountains is not only the home where Vinolok continues to expand its portfolio of glass closures – enhancing packaging aesthetics while preserving product integrity – but also the starting point of a new phase of development, marked by the launch of upcoming innovations expected next autumn.
Vinolok Italy, a key player in the company’s growth strategy
Since 1 April, Vinolok Italy has been established under the leadership of general manager Filippo Peroni (pictured), becoming the group’s first international subsidiary. This strategic milestone highlights the importance of the Italian market, a benchmark for innovation and quality in the wine & spirits sector.
The goal? Strengthening the company’s direct presence in the territory and consolidating dialogue with wineries, distilleries, and industry professionals. This move builds on the success achieved over time and further reinforced through the partnership with Amorim Cork Italia. The joint efforts of both teams, under the guidance of Carlos Veloso dos Santos, have played a crucial role in increasing brand awareness and progressively strengthening trust among industry operators.
Filippo Peroni stated: “We are confident that this new phase will further enhance collaboration with our Italian partners and support the continued growth of the premium glass closure market in Italy.” The creation of Vinolok Italy aims to ensure full continuity of existing partnerships and current commercial conditions, providing stability to customers and partners. At the same time, the presence of a dedicated local structure will enable an even more targeted, responsive, and specialised approach, supported by a team fully focused on the Italian market.
2025 results and the role of sustainability
In 2025, Vinolok recorded a turnover of €16.6 million (down 11% from the previous year), a result reflecting ongoing challenges in global beverage and packaging markets, as well as the stabilisation process of the company’s distribution network and operational model. Over the year, a total of 1,370 tonnes of glass were processed through four furnaces and several forming lines. This production capacity enabled the creation of 25 different closure shapes and 14 interchangeable decorative options, confirming the company’s manufacturing versatility.
Sustainability remains a cornerstone of Vinolok’s philosophy. The glass used is made from high‑quality quartz sand sourced from deposits located just a few kilometres from the plant in Northern Bohemia, ensuring a short supply chain. Additionally, 99% of glass waste is reused, significantly reducing waste and CO₂ emissions while actively contributing to the circular economy.
Vinolok has also strengthened its environmental leadership by obtaining the “Ready to Recycle” certification from CIRCPACK by Verallia, officially confirming the full recyclability and circularity of its glass closures. This certification marks an important milestone in the company’s sustainability journey and reinforces its commitment to recyclable, monomaterial packaging solutions.
The importance of packaging, glass, and its reliability
Packaging increasingly makes the difference across all beverage categories (wine, spirits, beer) and drives purchasing decisions more than other forms of marketing. Sixty‑five percent of consumers choose a bottle because they are aesthetically attracted to its packaging; millennials, in particular, seek high quality in every component of the product, looking for elements that reflect their identity and lifestyle.
In this context, Vinolok’s mission is twofold: elevating packaging beyond mere functionality and enhancing brand identity through glass closures that guarantee highly reliable performance while also offering elegance and visual appeal. “Vinolok closures are easy to use: a single finger is enough to open and reseal the bottle without any risk,” concludes Filippo Peroni. “Throughout history, glass has proven to be the best material for ensuring beverage safety while preserving aroma, freshness, colour, and flavour. It also defines and characterises packaging, especially through branding and customisation. We believe this is the right combination – in wine and even more so in spirits – to bring a breath of innovation to the market and to consumers, including from a marketing perspective.”
