The World Bulk Wine Exhibition 2025 took place in Amsterdam on November 24 and 25, marking its 17th edition. Organized by Vinexposium, the global leader in events for wine and spirits professionals, the WBWE confirms its status as the most important international event dedicated to bulk wine. This is a sector that, despite the complexity of the global context, continues to prove dynamic, resilient, and strategic for the entire supply chain.
“Bulk wine is now a strategy for competitiveness, efficiency, and transition,” says Rodolphe Lameyse, CEO of Vinexposium. “In a context marked by global economic and geopolitical instability, environmental transition, and declining consumption, the wine and spirits industry finds itself at a crucial moment. Yet, at the heart of these tensions, bulk wine stands out as a remarkable exception: it resists, innovates, and positions itself as a strategic lever to reshape production and distribution models on a global scale.”
The Bulk Wine Market Between Stability and New Opportunities
Global bulk wine trade today accounts for more than one-third of total exchanges, with 32.99 million hectoliters and a value of €2.59 billion recorded between June 2024 and June 2025, at an average price of €0.79 per liter. Despite a 2.3% decline in volume, bulk wine continues to show greater resilience compared to bottled wine, which fell by 4.8%. Compared to other categories, bulk wine recorded the smallest drop (-0.3%), while sparkling wines and still wines decreased by -0.4% and -3.1%, respectively.
Spain still leads international bulk wine trade both in volume and value, followed by Italy, New Zealand, Australia, Chile, and France. On the import side, the United Kingdom ranks first in value, while Germany dominates in volume. Within the European Union, exports of red and rosé wines grew by 3.4%, while white wine exports fell by 1.4%.
The WBWE also reflects the expansion of the bulk spirits market, increasingly attractive to producers aiming to optimize transport and environmental impact. Names such as Distillerie de La Tour, Angus Dundee Distillers, Casa Maestri Tequila, O’Neill Vintners & Distillers, Distillerie de Labourdonnais, and Gekkeikan testify to the momentum of this segment.
Resilience and Sustainability at the Heart of 2025 Trends
The scenario explored at WBWE 2025 is clear: while the global wine market slows down, bulk wine continues to represent a healthy category. Bulk shipments show only a limited decline, supported by a 2.1% increase in prices, with an average value of €0.78 per liter. This signal, as highlighted by Del Rey AWM data, confirms the resilience of the segment in a complex environment.
Bulk wine is also emerging as an increasingly sustainable and economically advantageous solution. Rising environmental pressures and changing consumption habits, driven by growing attention to moderation, are redefining strategies in the international wine sector. In this context, choosing bulk wine meets the need to optimize costs, logistics, and environmental impact.
New Formats, No-Low Alcohol, and Ready-to-Drink: Market Evolution
One of the most relevant trends discussed at WBWE concerns the diversification of offerings. The rise of No-Low alcohol beverages and improvements in dealcoholization technologies have opened new production opportunities. Likewise, formats such as bag-in-box, cans, and kegs are gaining ground thanks to their practicality and appeal among younger consumers.
Ready-to-drink beverages and canned solutions cater to new consumption habits focused on mobility, experimentation, and convenience. For many observers, these emerging categories represent a possible response to the structural decline in traditional wine consumption and could become increasingly significant segments in the coming years.
