Wine Paris 2026 confirms and strengthens its role as an international platform dedicated to wine, spirits, and no-/low-alcohol beverages. The Academy, the cultural core of the event organized by Vinexposium, will unveil a fully redesigned program for 2026, featuring more than 180 events, including 50 masterclasses, 20 conferences, and numerous sessions spread throughout the exhibition halls.
A dynamic, inclusive, and future-oriented ecosystem, the Academy is designed to provide professionals with concrete tools to interpret the present and anticipate the transformations reshaping the industry.
“Consumption models are evolving and the sector is diversifying,” said Rodolphe Lameyse, CEO of Vinexposium.
“Wine Paris, Be Spirits, and Be No reflect this momentum […] The Academy opens the discussion on the key challenges facing the industry and builds bridges between categories.”
Be No: The Evolution of Pairing and the Rise of the Zero-Alcohol Segment
The world of pairing is evolving beyond the traditional food-and-wine model. Be No masterclasses introduce a broader concept of harmony, connecting products, cultures, techniques, and visions.
Pairing becomes a lens through which to interpret market changes and understand shifting consumer expectations.
New Formats and Thematic Focuses at Wine Paris 2026
Among the key new features:
- Mixologist battles exploring creativity in pairing
- The Cognac Pairing Experience and new gastronomic journeys linking food and spirits
- A dedicated session on cheese and sake, symbolizing contemporary cross-cultural influences
- Agave and Mexican cuisine pairings with chef Mercedes Ahumada
- In-depth discussions on trends, regulation, economic dynamics, and emerging no-/low-alcohol consumption patterns
Be No Talks: The No-Alcohol Wine Market Takes Center Stage
A major innovation for 2026 is the launch of Be No Talks—45-minute sessions dedicated to decoding the no-alcohol sector. This hybrid format combines data, practical insights, and expert perspectives from leading specialists in the category.
The goal is to provide a precise snapshot of the segment and suggest strategies for navigating a market experiencing rapid expansion.
Be Spirits Stage & Infinite Bar: International Mixology in the Spotlight
The Be Spirits Stage will host workshops, demonstrations, training sessions, and deep dives led by international mixologists and spirits experts.
Key topics include:
- Global futures of mixology (with Melita Kiely, The Spirits Business)
- Terroir-driven distillation (Pegasus Distillerie)
- The role of barrel aging (Glen Moray)
- Japanese traditions of shōchū and awamori
The IWSR will also lead an analysis of the global spirits landscape.
Infinite Bar: 40 Meters, 20 International Mixologists
Located at the heart of Be Spirits, the Infinite Bar stands as one of the fair’s most iconic spaces:
a 40-meter counter featuring 20 mixologists from some of Paris’s most creative bars, including Danico, Moonshiner, Mr Antoine, Red Poppy, Bisou, and L’Ours.
Live demonstrations, cocktails crafted with exhibitors’ products, innovative techniques, and a privileged observatory on upcoming drink trends define the experience.
Global Policy and International Trade: The Academy Tackles the Industry’s Major Challenges
For 2026, Vinexposium introduces a high-level institutional program with conferences and round tables dedicated to:
- Free trade agreements (EU–Mercosur)
- Opportunities in the Indian market
- Transatlantic trade relations and the impact of U.S. tariffs
- Tariff policies, regulation, and sector responsibility
A structured agenda developed in partnership with institutions and organizations, offering a concrete perspective on the forces shaping supply chains, markets, and production strategies.
Walk-Around Tastings: A Professional Space to Guide Sourcing Decisions
The tasting areas—Hall 7.1, Hall 7.3, and Hall 2.1—will allow visitors to sample freely:
- French and international wines
- Loire Valley wines
- More than 250 no-alcohol labels (Be No)
The aim is to support product selection ahead of business meetings with exhibitors.
Key Dates to Mark on the Calendar at Wine Paris 2026
- Union des Grands Crus de Bordeaux: tastings of 2023 and 2019 vintages on February 9 and 10
- Gambero Rosso – Tre Bicchieri 2026: 60 producers on tasting on February 11
Wine Tech Perspectives: The Digital Future of the Supply Chain
A dedicated space focused on emerging technologies: AI, neuromarketing, startups, new economic models, and practical tools to support producers and industry players.
Wine Tech Perspectives confirms its role as a hub for observation and dialogue on the digital future of the sector.
Off: Wine Paris Extends into the City
The Off Guide 2026 features more than 140 selected venues—restaurants, cocktail bars, wine bars, and cellars—chosen for creativity, quality, and value.
An ideal map to extend the Wine Paris experience across the city of Paris.
