A makeover at Ferrari Trento. The Lunelli Group winery unveils the restyling of its Classic Line—a new look designed to convey even more effectively the distinctive quality of Trentodoc sparkling wines from the most renowned Trentino producer, and in particular its iconic label, Ferrari Brut. Long considered Italy’s quintessential celebratory toast, Ferrari Brut was crowned just a few days ago as World Champion of Blanc de Blancs by The Champagne & Sparkling Wine World Championships, one of the most authoritative competitions dedicated exclusively to international sparkling wines.
The new packaging for Ferrari Brut, Rosé, and Demi-Sec—soon to hit the market—combines elegance and modernity without sacrificing the authenticity that has made the Trentino winery an icon of Italian style worldwide. The sophisticated, internationally inspired design aims to strengthen ties with loyal consumers while engaging a younger audience attuned to aesthetics and brand recognition. Every detail has been conceived to convey prestige and enhance the bottle’s presence in display settings, making it even more iconic and instantly recognizable.
Ferrari Classic Line: signature colors and the new Vellutum
Ferrari Brut remains faithful to black and white, the historic colors of the winery since Giulio Ferrari’s time. For Ferrari Rosé and Demi-Sec, however, the color scheme changes: Rosé adopts a new shade of pink, while Demi-Sec features an elegant dark blue label and introduces a new name—Vellutum—chosen to evoke the enveloping softness of a sparkling wine ideal for pairing with desserts. The entire line’s gift boxes have also been redesigned, with a look that reinforces Ferrari’s brand visibility and incorporates a narrative element telling the story of the wine and the values of the House.
The restyling: eco-friendly materials for responsible luxury
Alongside its aesthetic evolution, the restyling reflects a growing focus on sustainability.
The front labels, featuring refined texture, are made from Cotton Extra White, composed of 100% residual fibers from cotton seeds—a byproduct of the textile industry. The neck label uses rPaper Black, recycled and FSC-certified paper, while the gift boxes are made from fully recyclable paper.
An approach that combines aesthetic sensitivity with environmental responsibility, perfectly aligned with the Lunelli Group’s vision, and intended to highlight—through the care of the container—the excellence of the content.
Ferrari Brut: globally recognized excellence
Beyond its world title, Ferrari Brut continues to earn outstanding ratings from leading international wine opinion leaders: Wine Spectator, Wine Advocate, and Decanter have awarded it 91/100, while Wine Enthusiast has given it 92/100.
