For the fifth consecutive year, Villa Sandi confirmed its presence at the Snow Polo World Cup St. Moritz, one of the most iconic sporting and social events on the international scene. Over the weekend of January 23–25, on the occasion of the 41st edition of the world’s only high-goal snow polo tournament, the bubbles of Asolo Prosecco Superiore DOCG accompanied guests on the legendary frozen lake of the Engadin, renewing a partnership that over the years has successfully combined elegance, hospitality, and an international spirit.
The continued presence of the Treviso-based winery has helped to reinforce the role of Prosecco Superiore within a stage defined by a unique sense of style, where exclusive sport, high-level networking, and a cosmopolitan audience converge. This choice reflects Villa Sandi’s ability to position itself coherently within the most representative contexts of contemporary lifestyle, enhancing Italian identity with a global outlook.
“The Snow Polo World Cup St. Moritz represents a privileged observatory on the world for Villa Sandi: an international, dynamic, and highly recognizable setting in which Prosecco can fully express its versatility,” said Giancarlo Moretti Polegato, President of Villa Sandi.
“Being present for five years means continuing a dialogue with different audiences, markets, and cultures, bringing with us an idea of quality that is rooted in our territory yet speaks a global language. We are present in over 130 countries, and events like this allow us to highlight our sparkling wines not only in gastronomic pairings, but also in convivial and lifestyle contexts, naturally opening up to new settings and new perspectives.”
Participation in the Snow Polo World Cup St. Moritz sends a clear message, reaffirming the importance of Villa Sandi’s long-term presence in one of the most fascinating destinations in luxury winter tourism, where the winery contributes to strengthening the visibility of Prosecco Superiore within Swiss hospitality and fine dining.
A Limited-Edition Bottle Inspired by the Snow-Covered Landscape of the Engadin
For the 2026 edition, Villa Sandi unveiled an exclusive limited-edition bottle featuring softly shaded silver reflections and a powder-blue label, designed to evoke the color palette of the snow-covered landscapes of St. Moritz.
In the glass, the star is Asolo Prosecco Superiore DOCG Brut, a niche appellation increasingly appreciated in international markets and particularly aligned with the sensibilities of the Swiss audience, known for its attention to quality production and the most refined expressions of Prosecco Superiore.
Asolo DOCG: The Smallest Prosecco Superiore Appellation
The history of Asolo Prosecco Superiore DOCG dates back to between the 15th and 18th centuries, when the hills of Asolo were a favored destination of the Venetian aristocracy. Glera grapes grown in this charming area benefit from an ideal terroir that yields sparkling wines noted for their freshness, fruit-driven character, and a distinctive mineral note.
It is precisely this strong identity that makes Asolo DOCG a perfect ambassador for international events where refinement and authenticity meet.
Snow Polo World Cup St. Moritz: A One-of-a-Kind Event
Founded in 1985, the Snow Polo World Cup St. Moritz remains the world’s only high-goal snow polo tournament. From January 23 to 25, 2026, six teams made up of top international players competed on the frozen lake of the renowned Engadin resort, delivering nine matches set against an exceptional backdrop that each year attracts more than 26,000 spectators.
An ideal stage to celebrate Italian style and the success of Villa Sandi’s sparkling wines.
