On the occasion of Wine Paris 2026, taking place from 9 to 11 February, WineCouture takes a decisive step forward with the launch of the first WineCouture International Edition Magazine. Published by Nelson Srl, the new International Edition is a special publication available in both print and digital formats, entirely in English, and conceived for a truly global audience of wine professionals and trade operators.
This launch marks a milestone in the evolution of WineCouture. For the first time, the brand extends its editorial identity into a printed A4 magazine, distributed on-site throughout the halls of Wine Paris 2026, where WineCouture confirms its role as Media Partner for another consecutive year. The print edition is designed as a tactile, curated object—meant to be browsed, collected, and revisited—while the digital edition will be available on our website in the International section, and disseminated via our mailing list reaching 20,000 trade professionals across 92 markets, with over 65 outside the European Union.
WineCouture International Edition Magazine is more than a launch: it is a statement of intent. With this project, WineCouture reinforces its mission to give visibility, depth, and strategic value to Made in Italy wine, speaking the language of international markets without diluting identity. The magazine tells the story of Italian wine through products, companies, and people, focusing not only on what is produced, but on why and how—through strategy, positioning, and long-term vision.
As an independent editorial platform specializing in wine communication and industry insight, WineCouture delivers authoritative content rooted in terroirs, wineries, brands, and market dynamics. Each editorial project combines journalistic rigor with a strong narrative voice, developed in close collaboration with producers, consortia, institutions, and key industry stakeholders. The result is storytelling that is clear yet sophisticated, credible yet engaging—designed to resonate with wine professionals, opinion leaders, and a qualified international readership with a deep interest in premium wine and its evolving global markets.
The International Edition embodies this approach in its purest form. It positions wine within its cultural, economic, and strategic context, offering interviews, in-depth features, tastings, and market analysis that speak directly to the trade. WineCouture acts not simply as a media outlet, but as a content partner for brands and organizations seeking high-quality editorial visibility and informed communication.
With its debut at Wine Paris 2026, WineCouture International Edition Magazine opens a new chapter—one that looks outward, speaks globally, and reaffirms a core belief: Italian wine deserves to be told with ambition, intelligence, and style.
The print edition of the inaugural issue is already waiting for you at Wine Paris 2026. On this page, you can begin exploring a preview of WineCouture International Edition through the complete digital flip-through of the magazine published by Nelson Srl, available below:
About WineCouture by Nelson Srl
WineCouture is an integrated editorial ecosystem dedicated to telling the story of wine through multiple, complementary platforms. At its core is WineCouture, a registered Italian B2B trade magazine with a circulation of 3,000 copies, distributed primarily within the Ho.Re.Ca. channel. Alongside it, I Quaderni di WineCouture is a free press B2C publication with a circulation of 20,000 copies, produced in collaboration with Vinarius – Associazione delle Enoteche Italiane and distributed through the venues of its more than 100 member wine shops across Italy. The system is completed by a digital platform and a weekly newsletter addressed to industry professionals.
Every week, WineCouture also reaches 20,000 buyers and trade operators in 92 countries worldwide through the WineCouture International Edition newsletter, published in English. Together, these channels form a coherent editorial network designed to connect producers, markets, and professionals through high-quality, authoritative wine communication.
