Ethica Wines, an international group specializing in the distribution of high‑quality Italian wines, announces the entry of Interprocom Cantine Divine (Shanghai, China) into the Group’s perimeter through its subsidiary Ethica Wines Asia Pacific Pte. The agreement, signed on February 2, provides for the completion of the operation by April 30.
“The entry of Interprocom represents a key step in our development in China,” said Francesco Ganz, CEO of Ethica Wines. “Their deep knowledge of the market, the relationships built over time and their long‑term approach make them an ideal partner to give continuity and strength to our vision for Italian wine.”
For his part, Alessandro Mugnano, founder of Interprocom, stated: “Over the years, our company has grown by building solid and long‑lasting relationships with producers and partners. Becoming part of Ethica Wines means continuing this path within a structured project, with a clear international vocation and a strong Italian identity.”
Ethica Wines and Interprocom: a platform dedicated to the development of Italian wine in China
The operation marks a strategic step in Ethica Wines’ growth in China and confirms the Group’s goal of building a solid, dedicated, scalable platform entirely focused on Italian wine. After entering the Chinese market in 2022 with Zefiro Wine and expanding into New Zealand with Sapori d’Italia, Ethica Wines continues its strategy of international development based on long‑term investment, local expertise, and distribution models designed to enhance Italian wine across major global markets.
The company operates through consolidated distribution structures and local teams in North America and the Asia‑Pacific region, supporting an industrial vision oriented toward long‑term sustainable development. Under the new structure, Interprocom and Zefiro Wine will merge into a single operational platform, with the aim of strengthening the presence of Italian wine in China, expanding commercial coverage, and improving effectiveness across sales channels.
Founded in 2013, Interprocom has established itself as one of the leading operators for the import and distribution of Italian wines in China. Headquartered in Shenzhen, with operational offices in Beijing and Shanghai, the company serves an extensive network of partners throughout the country.
Zefiro Wine, based in Shanghai, contributes complementary expertise and strong capacity to interpret evolving consumption trends and the dynamics of the local market.
