The Merano Wine Festival lands in London to take part in Wines Experience, the B2B event dedicated to promoting Italian wine and food, scheduled for April 26–27, 2026. In this international setting, the festival led by Helmuth Koecher shines a spotlight on a fast‑growing theme: amphora wines.
A dedicated masterclass, conducted by the founder himself, will offer an overview of the most representative interpretations of this category, bringing ancient roots and contemporary sensibilities into dialogue. The tasting will feature a selection of labels from different regions, highlighting a segment that is gaining increasing attention in global markets.
An international focus on amphora wines
The participation of the Merano Wine Festival in Wines Experience marks an important step in the project’s international expansion. The London event brings together more than 200 producers and over 1,500 international buyers, creating an ideal environment to explore trends and new market directions.
In this context, the masterclass dedicated to amphora wines becomes a central moment. Helmuth Koecher will guide a journey that blends history and innovation, illustrating how this ancestral technique can express territorial identity, purity, and a contemporary production language. His vision highlights a direct dialogue between humans and nature, where the amphora becomes a tool of authenticity and expressive transparency.
The wines featured in the tasting
The selection presented during the masterclass offers a broad and multifaceted snapshot of Italy’s amphora‑wine landscape. In the glass:
- Feudo Antico (Abruzzo) – Inanfora Pecorino Docg 2022
- Hadrianum (Abruzzo) – Naevia Colli Aprutini Doc 2023
- Nove Lune (Lombardy) – Rukh Orange Wine 2023
- Luca Leggero Villareggia (Piedmont) – Maura Nen Canavese Nebbiolo Doc 2022
- Tenuta Morganti (Abruzzo) – Dolcenera Montepulciano d’Abruzzo Doc 2021
- Masso Antico – Gruppo Schenk (Puglia) – 2025 Le Anfore Rosso Salento Igt
- Le Anfore di Elena Casadei (Sardinia) – Cannonau 2023
A journey across regions, styles, and different interpretations, showing how amphora aging can enhance varieties and territories with surprising results. The tasting will give participants the chance to explore production characteristics and sensory profiles of a category increasingly appreciated beyond Italy.
A strategic step toward the UK market
London represents a key market for Italian wine, and the presence of the Merano Wine Festival at Wines Experience strengthens the project’s positioning on an international scale. The event becomes an opportunity to engage with trade professionals and buyers, consolidating interest in amphora wines and helping spread a wine culture that blends tradition, innovation, and awareness.
