After the successful debut at Wine Paris 2026, WineCouture International Edition takes a new step in its internationalisation strategy. On the occasion of Wines Experience – Trade & Show, scheduled in Ho Chi Minh City on 25 and 26 June 2026, the second Digital Edition of the international magazine is published, confirming an editorial project created to accompany Italian wine in the main global markets through highly qualified distribution aimed exclusively at industry operators. Published by Nelson Srl, WineCouture International Edition is a special publication entirely in English, designed to offer buyers, importers, distributors and wine professionals an authoritative reading of the Italian wine landscape, with an approach that prioritises analysis, strategies, territories and key players.
After the success at Wine Paris, WineCouture International Edition expands across international markets
The launch of the first edition at Wine Paris marked the beginning of a new international editorial path for WineCouture. The second digital release now represents the natural evolution of that project, consolidating an increasingly structured presence at major global wine trade events.
Thanks to the media partnership with BolognaFiere, WineCouture International Edition will accompany the international events of Wines Experience – Trade & Show, becoming one of the editorial tools dedicated to dialogue between Italian companies and buyers from foreign markets.
After publication for the Vietnamese stop in Ho Chi Minh City, the project will continue with a third issue scheduled for Wines Experience – Trade & Show Mexico City, planned for 5 and 6 November 2026.
A distribution model designed to reach wine buyers worldwide
The Digital Editions of WineCouture International Edition are designed to reach industry professionals directly through a highly targeted international distribution system.
The magazine can be consulted on the WineCouture website, within the International section, and is distributed through the WineCouture International Edition newsletter, which today reaches more than 20,000 trade operators across 94 international markets, over 67 of which are outside the European Union.
This is complemented by direct distribution carried out by BolognaFiere through its panel of international buyers, selected from the official contacts of Wines Experience events, further expanding the project’s ability to reach strategic interlocutors for Italian wine.
WineCouture International Edition: a magazine that tells the story of Italian wine to global markets
WineCouture International Edition was created to present Italian wine from an international perspective, offering content dedicated to products, companies, territories and key players in the supply chain. The objective is not limited to showcasing Italian excellence, but to explore in depth the strategies, development models and entrepreneurial visions that are driving the evolution of the sector.
The magazine addresses an audience composed of importers, distributors, Horeca operators, buyers, opinion leaders and wine professionals, proposing an editorial language capable of combining journalistic authority with a strategic reading of markets.
WineCouture strengthens its international presence
With the second Digital Edition, WineCouture International Edition consolidates an editorial project that aims to become a stable point of reference for the promotion of Italian wine at the main international industry events.
The agreement with BolognaFiere makes it possible to accompany the stages of Wines Experience with a publication dedicated exclusively to the trade, strengthening WineCouture’s role as an independent editorial platform capable of creating connections between Italian producers and global market operators.
Below you can discover the new issue of WineCouture International Edition through the complete digital flipbook of the magazine published by Nelson Srl:
About WineCouture by Nelson Srl
WineCouture is an integrated editorial system dedicated to narrating the world of wine through complementary platforms. At its core is WineCouture, a registered Italian B2B publication, with a print run of 3,000 copies and a distribution target focused on the Horeca channel.
Alongside it, I Quaderni di WineCouture is a B2C free press publication of 20,000 copies, created in collaboration with Vinarius – the Italian Enoteca Association and distributed across the venues of over 100 members throughout the national territory.
The system is completed by the website and a weekly newsletter dedicated to industry operators.
Each week, WineCouture also reaches more than 20,000 buyers and wine professionals in 94 countries worldwide through the English-language newsletter WineCouture International Edition, developing an international editorial ecosystem aimed at creating connections between producers, markets and supply chain professionals.
